Industry Report

Ovum - French ad tech firm Criteo doubles down on AI with €20m investment

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Following the Criteo AI Lab launch in Paris on the 27th June 2018, Ovum’s Practice Leader for Consumer Technology, Ronan de Renesse (@Ronan_Ovum) published a quick take on the announcement.

He praised Criteo’s management for its audacity and commented:

The results and/or products that will come out of the company’s AI Lab could have a disruptive impact on the markets in which its clients operate. Making the company’s new ad products more effective could provide significant growth in advertising revenues for internet publishers, and more particularly for retail companies.