Alexander Gösswein is Regional Managing Director of Central Europe, Middle East, and Russia at Criteo. Previously, he served as Managing Director DACH, overseeing Criteo’s business in Germany, Austria, and Switzerland. Alex has over 17 years of experience in the marketing and media sector, and has held leading positions at Yahoo! (Overture) and Microsoft Advertising. Before joining Criteo, he built up goviral Germany, which was acquired by AOL Europe in January 2011.
Platform
- Commerce Media Platform The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Commerce Max For brands & agencies looking for retail media on the open internet
- Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- AI Engine Removes the guesswork to save time and reach your KPIs
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns
