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GO! CAMPAIGNS

Set it. Forget it. Profit.

Unify web, social, and video for cross-channel reach and stronger results. Built within our established Commerce Growth platform, AI handles setup, targeting, and bidding for you — no manual grind.

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Go faster (and bigger), without sacrificing performance

See higher returns
GO! campaigns deliver +9% ROAS* for more value at every stage: More traffic, more new customers, and more revenue.

*Average uplift, +1500 advertisers
Launch fast
It takes as little as five clicks and 10 minutes to go live with a campaign.
Extend reach
With the largest supply of domains and apps across the open web and social (+35K), your ads will show wherever shoppers go.
Features

Ad campaigns for people doing everything else, too

Cross-channel Cross-channel
Al-powered Al-powered
Efficiency & Scale Efficiency & Scale

All formats and channels. One Campaign.

Since GO! Campaigns run in Commerce Growth, you can run display and video ads across the open web and social media in One. Single. Place. Facebook, Instagram, and thousands of publisher sites…Commerce Growth covers all of them without you juggling different logins and platforms.

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No need to master all channels

Al automatically follows the best practices for each channel to deliver the best performance.

Never miss a shopper

GO! Campaigns in Commerce Growth automatically serve ads wherever they find relevant shoppers, no manual or separate campaigns required.

One campaign. One reporting hub.

Understand how each channel and ad is doing without having to piece together 5 different reports from 5 different platforms.

What can GO! campaigns do for you?

Grow your business fast with simple, effective ads that drive awareness and sales.
Get traffic
Get people who'll like your products to discover your brand and browse your site.
Get new customers
Get first-time conversions by targeting people who are highly likely to buy from you but haven't yet.
Get more conversions
Drive more value from new and returning customers for more brand loyalty and higher customer lifetime value.
When you’ll need GO! Campaigns

You need to drive profitable growth, for less.

Commerce Growth uses commerce-trained Al and 20 years of performance expertise to drive maximum results for minimum effort, fast.

You want to reach more shoppers, with less complexity.

Commerce Growth unifies web, social, and video into a single, streamlined GO! campaign that delivers seamlessly across all channels.

You have a small team stretched in many directions.

Designed for simplicity, Commerce Growth empowers lean teams and nontechnical users to run GO! campaigns confidently.

See the results we helped others achieve

Discover why 17,000+ global clients trust Criteo as their preferred partner.

Denon Store by Audio Forum doubles ROAS and grows new buyer acquisition with GO! campaigns
2x
ROAS Increase for BAU Retargeting (+107% Increase in ROAS)
Denon Store by Audio Forum doubles ROAS and grows new buyer acquisition with GO! campaigns
Consumer Electronics
2x
ROAS Increase for BAU Retargeting (+107% Increase in ROAS)
238%
Increase in First time buyers (through inclusion of New Customer campaign)
Maison MRKT & Xirena test GO! campaigns to maximize ROI
+40%
Sales
Maison MRKT & Xirena test GO! campaigns to maximize ROI
Apparel and Fashion
+40%
Sales
+23%
ROAS
+19.9%
Revenue
Unice accelerates customer acquisition and boosts revenue +66% with AI-powered GO! campaigns
+45%
Sales
Unice accelerates customer acquisition and boosts revenue +66% with AI-powered GO! campaigns
Beauty & Wellness
+45%
Sales
+66%
Revenue
+27%
ROAS
Related resources

Want to dig deeper?

Here are some other resources and info you might want to check out.

Learning
GO! Unpacked Course
Learn how GO! campaigns enables effortless, cross-channel performance to help you focus on what truly matters — growing your business.
Learn more
Tips
Scaling Up
The three pillars of scaling reach and ROl.
Read more
Commerce AI
Al for Performance Marketers
Learn how marketers are really using Al to boost results.
See data
Explore our extensive collection of resources at our Resource Center.

Grow with
Commerce Growth

FAQ’s

Got questions? We've got answers.

How easy is it to get started with Commerce Growth?

Launching your first performance campaign with Criteo includes a few steps to import your product catalog (product feed), check that the Criteo OneTag is running on your website, and build your first ad set. For more details, read our Quick Start Guide. You can either build a custom campaign from scratch using advanced controls or choose a GO! campaign to maximize performance seamlessly with automation.

What is Commerce Growth’s pricing model?

Our performance solution pricing is insertion order (IO) based, supporting both CPC or CPM pricing. GO! campaigns run on automated budget models using CPM pricing, making it easy to optimize spend and performance.

What optimization options does Commerce Growth offer? 

We support a wide range of optimizations, from manual controls (max CPC), to AI-powered automated models fine-tuned to maximize your desired goal (ROAS, maximize sales, maximize visits). If you want your campaign to meet a specific goal while also staying within a given budget, target budget models are also available.

Depending on whether you choose a custom-built campaign or a GO! campaign, you’ll have different options available.