Costa Cruzeiros boosts acquisition and +70% ROAS with Black Friday video campaigns

Testing and optimizing acquisition with video

Costa Cruzeiros employed a test-and-learn strategy with Criteo throughout the year, laser-focused on identifying the most effective acquisition strategies. They experimented with different acquisition audiences, including prospecting and in-market segments, to determine which groups were most responsive.

Additionally, Costa Cruzeiros tested various formats, including display and online video ads, to gauge their impact. They placed a strong focus on creatives, using highly engaging videos and images that captivated new users with the beautiful getaways and cruise ship experiences they offer.

This iterative approach allowed Costa Cruzeiros to refine their tactics continuously, ensuring they maximized their reach and engagement using Budget Visit Optimization, while driving new users to their website and expanding their retargeting base.