Faherty heats up acquisition for the peak summer season

Faherty is a beach apparel company that brings together style, comfort, and sustainability in every piece of clothing they create. With the peak summer shopping season approaching, Faherty partnered with Criteo, looking to maximize revenue from website traffic while expanding efforts to acquire new customers.

Driving traffic with retargeting and acquisition

Faherty utilized Criteo’s retargeting solutions as a core part of their strategy to drive revenue from their website traffic. Recognizing the importance of highly-personalized advertising content and maximizing the potential of their website visitors, Faherty embraced Criteo’s retargeting solution to engage, convert, and retain customers.

After exceeding their 2.2 ROAS goal (based on Google Analytics last-click attribution), Faherty decided to further scale their efforts and invest Criteo’s in acquisition solutions. Through the Shopify and Criteo integration, Faherty was able to tap into first-party data from their storefront to build a Prospecting Audience, targeting shoppers who displayed characteristics and behaviors similar to their existing customer base but have not yet engaged with the brand. By utilizing Criteo’s extensive commerce data set, Faherty was able to reach these new customers at various touchpoints throughout their online journey across the open web. Given the efficient ROAS of these efforts, Faherty increased their investment in acquisition by 45% month over month.

“Setting up Criteo with Shopify was very straight forward and seamless. We have been very excited to see the incremental revenue driven from our retargeting campaigns and as we expand into prospecting,” shared Nicole Goldberg, Director of Growth Marketing, Faherty.