Challenge
Elevating brand awareness while maintaining premium performance
Founded in 1932, BOGNER is a luxury sports fashion brand known for blending high-performance sportswear with timeless elegance. With ambitious growth targets, the brand set out in 2023 to elevate its digital marketing strategy.
While BOGNER’s lower-funnel activities had consistently delivered strong returns, the team recognized the need to strengthen upper-funnel campaigns to build brand awareness and attract high-quality traffic—without compromising on performance throughout the rest of the funnel. They needed a partner who could deliver a flexible, full-funnel strategy tailored to their unique needs as a premium brand.
Solution
A full-funnel strategy built on trust, customization, and collaboration
BOGNER partnered with Criteo to design and implement a unified strategy that integrated upper-funnel video and discovery campaigns with existing performance marketing efforts. This approach brought together acquisition, retargeting, and sequential video tactics—creating a seamless experience across the shopper journey.
Criteo’s deep commerce data and hands-on support enabled the team to reach relevant audiences at every stage, while advanced attribution models confirmed the true value of upper-funnel investments.
Key to the partnership’s success was Criteo’s flexibility: delivering premium, brand-safe placements and offering strategic, data-driven recommendations tailored to BOGNER’s seasonal cycles and brand identity.
“Criteo’s ability to combine flexible full-funnel marketing with highly customizable audience strategies and performance-driven insights has been key to our success. Their deep commerce data and hands-on approach made them a true partner in helping us achieve our ambitious growth targets.”
Results
Stronger performance across the funnel—and plans to scale further
With Criteo’s support, BOGNER successfully expanded their reach and impact across the full marketing funnel—driving new customer acquisition while maintaining strong return on ad spend. Upper-funnel video campaigns led to a 400% increase in site visits, while engaging video viewers drove a 300% uplift in qualified traffic. Most notably, 57% of revenue was generated by returning visitors—highlighting the long-term value of a connected, data-driven strategy.
Q&A: Behind the partnership
While the numbers tell a powerful story, the team behind the success adds even more depth. We sat down with Anja Werner, Team Lead Digital Marketing at BOGNER, and Paulina Wallem, Senior Account Strategist at Criteo, to discuss what made the partnership work, what set it apart, and where it’s headed next.
Q: If our collaboration could be a movie, what would it be?
Anja Werner, BOGNER: It would definitely be a James Bond movie! It’s been exciting and fast-paced, and the way we collaborate reminds me of how James Bond and M work together—each bringing their strengths to the table, with full trust in each other’s expertise. Plus, given BOGNER’s long-standing connection with 007, from outfitting Bond in high-performance skiwear to embodying a spirit of adventure and elegance, the comparison feels even more fitting!
Q: What aspects of Criteo’s approach stand out most compared to other partners?
Anja Werner, BOGNER: Criteo’s flexibility and customization are key. As a luxury brand, premium placements and brand safety are non-negotiable, and Criteo always ensures our ads appear in environments that align with our identity. On top of that, their dedicated team doesn’t just execute—they bring insights, optimizations, and strategic improvements that make a real difference.
Q: What made this collaboration so successful? What can others learn from it?
Paulina Wallem, Criteo: It comes down to trust, transparency, and shared goals. From the beginning, we built a strong foundation with open communication. We tailored our audience strategies to BOGNER’s seasonal product cycles and made sure every campaign aligned with their premium brand feel. That level of partnership—and preparation—created the conditions for growth.
Q: What’s next for BOGNER and Criteo?
Anja Werner, BOGNER: With strong results in Germany, we’re now focusing on expansion into new international markets. Criteo’s full-funnel approach gives us the flexibility and scalability we need to grow, and we’ll continue refining our audience strategies to enhance personalization and efficiency as we scale.
