Challenge
Breaking through a growth ceiling beyond retargeting
Litoralulromanesc.ro is a Romanian travel brand focused exclusively on hotels along the Romanian seaside.
For years, the brand relied solely on retargeting campaigns. While this strategy consistently delivered strong performance, growth eventually plateaued as competition increased, CPCs rose, and market conditions evolved. To continue growing, Litoralulromanesc.ro needed to reach new, high-intent travelers who were actively planning their trips without sacrificing efficiency or profitability.
Solution
Launching a GO Acquire New Customers campaign across all four inventories
To unlock additional scale, Litoralulromanesc.ro launched a GO Acquire New Customers campaign alongside its existing retargeting strategy. The campaign ran across all four ad inventories,helping the brand expand its reach beyond returning users while extending activity into social and benefiting from the impact of video.
This full-funnel setup allowed the brand to engage more users throughout the journey, combining the strength of lower-funnel retargeting with broader acquisition coverage designed to bring in high-intent new customers.
Results
Stronger acquisition performance with better overall account efficiency
Using GO Acquire New Customers alongside retargeting delivered clear improvements in Q2. GO outperformed the lower-funnel campaign in revenue, sales, and CPO, with a CPO of 6.68 compared with 9.45 for the lower- funnel campaigns. This was achieved with an almost equal budget split between GO and lower funnel.
At the account level, the performance gains were also clear year over year. CPO, one of the brand’s main KPIs, decreased by 20.7% in Q2 compared with 2025. At the same time, clicks increased by 90% year over year, cost decreased by 8%, and CTR increased by 82.5% year over year.
These results showed that GO Campaigns could do more than just extend reach. They helped Litoralulromanesc.ro acquire new customers efficiently, improve overall account performance, and drive more profitable growth beyond the limitations of a retargeting-only strategy.
The momentum continued after Q2, with the brand increasing the GO daily budget by 6.7x, from €150 in March and April to €1,000 in July, while maintaining a very stable CPO. The team is now exploring additional acquisition campaigns using custom audiences to further diversify the strategy and keep scaling efficient growth.
