Omnicom Media Group increases conversions by tapping into dynamic retargeting

Elevates the path to purchase with Criteo-powered retargeting

With a large market share in Egypt, Zanussi is a beloved home appliance company delivering the highest quality of products and customer service. The company wanted to enrich their consumers’ path to purchase and engage visitors who leave their site without making a purchase. As such, Criteo leveraged their retargeting solution to reach shoppers at scale with engaging ads delivered across the world’s best publishers.

Harnessing a middle to bottom funnel retargeting strategy, Criteo and Omnicom Media Group’s collaboration brought notable benefits to Zanussi. As a direct result of the partnership, Zanussi’s cost-per-action spend was reduced by 150%.

Compared to Zanussi’s advertising performance in 2020, the client’s latest results showed a significant increase and exceeded initial expectations. By working with Criteo, Omnicom Media Group helped Zanussi increase sales by 168% and improve their return on ad spend by 612%.

Through collaborating with Criteo’s account team, Omnicom Media Group was able to determine the best solution for Zanussi and help drive their goals forward.