Adtech Archives

7 Min

Adtech

September 15, 2023

What is an ad network? A guide for advertisers and publishers

Adtech

September 12, 2023

Faherty

8 Min

Adtech

August 29, 2023

5 Ways to Extend Your Digital Advertising on the Open Internet

Adtech

August 22, 2023

Digitas

Adtech

August 18, 2023

Money Fellows

4 Min

Adtech

August 3, 2023

More updates to how we’re improving performance – and how you can too

9 Min

Adtech

July 24, 2023

The Multifaceted Solution for Addressability: What Marketers Need to Know

Adtech

July 13, 2023

Webinar: Introducing C-Grid

3 Min

Adtech

June 9, 2023

Become Commerce Media Certified with Criteo Commerce Academy

4 Min

Adtech

February 1, 2023

CTV advertising predictions for 2023 and why retailers should care

Adtech

October 13, 2021

Understanding the Future of Addressability Webinar

5 Min

Adtech

July 14, 2021

Why the Cookiepocalypse Is Not “Tomorrow’s Problem” and How Marketers Should Prepare Now

8 Min

Adtech

May 14, 2021

Online Video Advertising Guide: How to Use Video to Drive Business Results

5 Min

Adtech

March 7, 2021

What Google’s News Means for the Future of Personalized Advertising

6 Min

Adtech

December 3, 2020

Targeting and Data Protection: What You Need to Know About Explicit Consent and More

7 Min

Adtech

July 30, 2020

SPARROW: Why Birds May Play a Key Role in the Future of Advertising

3 Min

Adtech

July 15, 2020

WTF is Retail Media? A Criteo/Digiday Guide

Adtech

July 15, 2020

How to Use Data and Personalization to Capture the Omnichannel Shopper

Adtech

March 17, 2020

Forrester: Retailers, You’re the Next Media Moguls

Adtech

February 19, 2020

App Marketing Master Class 2020

10 Min

Adtech

February 10, 2020

It’s the end of the third-party cookie world (and we feel fine)

4 Min

Adtech

December 16, 2019

3 Ways the CCPA Protects Consumer Privacy

Adtech

November 27, 2019

AdAge: How to Solve the Mobile Engagement Crisis

Adtech

October 24, 2019

Ovum: In the face of Google, Facebook, and Amazon, the open internet needs its own partnership-driven mega-platform

Adtech

June 21, 2019

Forrester – Now Tech: Omnichannel Media Management, Q2 2019

6 Min

Adtech

May 20, 2019

Retargeting Ads: 3 Tactics You Should be Using

Adtech

April 3, 2019

The state of Customer Lifetime Value 2019

3 Min

Adtech

April 2, 2019

Why One Retargeter is Better Than Two

8 Min

Adtech

March 12, 2019

AI-Powered Advertising: From Personalization to Hyper Relevance

Adtech

March 1, 2019

Rethinking Ad-Tech, Part 3

5 Min

Adtech

February 28, 2019

The UK Ad-Tech Market in Focus

7 Min

Adtech

February 14, 2019

The German Ad-Tech Market in Focus

Adtech

February 1, 2019

Rethinking Ad-Tech, Part 2

Adtech

December 29, 2018

“Rethinking Ad-Tech” Webinar Series

Adtech

December 11, 2018

Forrester: Retailers, You’re the Next Media Moguls

3 Min

Adtech

November 12, 2018

Targeting 101: Search Retargeting vs. Site Retargeting

Adtech

September 24, 2018

GigaOM Voices in AI podcast: Suju Rajan

7 Min

Adtech

August 14, 2018

How to Build a Video Marketing Strategy

Adtech

August 1, 2018

CXP Expert View: AI as an ideal means to avoid the pitfalls of marketing

Adtech

July 24, 2018

The Power of Retargeting: Computing and High Tech by the Numbers

6 Min

Adtech

June 27, 2018

The 5 Top Cross-Channel ROI Attribution Methodologies

9 Min

Adtech

June 19, 2018

How to Create an Email Newsletter

Adtech

June 12, 2018

How to Apply Artificial Intelligence to Digital Commerce

Adtech

June 12, 2018

IDC: Can Machines Be Creative? How Technology is Transforming Marketing Personalization and Relevance

Adtech

June 12, 2018

The Collaboration Imperative – How Retailers and Brands Win in 2018

Adtech

June 12, 2018

How to Build a Data Centric Business

Adtech

June 12, 2018

How to Measure Cross-Channel ROI

4 Min

Adtech

February 26, 2018

3 Brands Using Machine Learning in Cool Ways

4 Min

Adtech

February 6, 2018

What’s the Difference Between AI and Machine Learning?

6 Min

Adtech

January 25, 2018

Social Media Retargeting: How It Works and Why You Need It

Adtech

January 5, 2018

Take this interactive quiz to find out…

6 Min

Adtech

December 14, 2017

Bookmark: The Startup That Uses Machine Learning to Make Websites in Just 30 Seconds

5 Min

Adtech

December 7, 2017

Machine Learning for Personalization and Beyond: 6 Ways Marketers Can Benefit from ML

4 Min

Adtech

October 19, 2017

Omnichannel vs Multichannel Marketing: The Key Differences

4 Min

Adtech

August 3, 2017

Static vs. Dynamic Retargeting: Which is Right for Your Business?

2 Min

Adtech

June 29, 2017

Direct Match vs. Probabilistic Match: Which is Better and Why?

4 Min

Adtech

June 8, 2017

What Geo-Targeting Means in an Omnichannel World

4 Min

Adtech

April 12, 2017

What’s the Difference Between CPC and CPM?

2 Min

Adtech

April 7, 2017

Top 4 Reasons Every Retailer Should Do Retargeting

3 Min

Adtech

April 3, 2017

The Relationship Between Attribution and Performance Marketing [Data Series, Part 4]

2 Min

Adtech

March 15, 2017

Best Practices for Combating Click Fraud [Data Series, Part 2]