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05/24/17

How to Get Your Boss to Invest in More in Search

As a mature channel, search doesn’t get as much attention as the new kids on the blogs (er, block — digital, video, social, and mobile, we’re looking at you). And we agree: Search isn’t exactly the sexiest weapon in the digital marketing arsenal. But in the battle to win at results-driven campaigns, search continues to lead. Here’s why, plus how to convince your boss to spend more on it.

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05/24/16

Recapping Shoptalk 2016 and Why it’s a Worth-It Event

Posted by Mollie Spilman

My colleagues and I spent three days at the debut Shoptalk conference, which dubbed itself as “the nextgen commerce event,” in Las Vegas earlier this month. With more than 3,000 attendees and an impressive speaker lineup, we were all pleased to leave with new insights and ideas about where retail is headed in the short and long term, and what needs to be done to get ahead.

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03/07/16

People, Not Devices, Dominated the eTail West Conversation

Posted by Criteo

Our Criteo team is back from eTail West, one of the most influential ecommerce conferences in the US. We heard from industry leaders who discussed trends, presented research and spoke to real ecommerce success stories and innovations. Criteo presented new Q4 Mobile Commerce Report findings and unveiled our Universal Match solution.

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02/24/16

Why I’m Proud to be Honored by AWNY as a Working Mother of the Year

Posted by Mollie Spilman

We’ve seen much talk in the media about women in tech, and in the workplace, overall. Supporting and encouraging women at any level in their professions to build and continue their careers once they become mothers is a topic close to my heart. That’s why I’m incredibly honored to be named an Advertising Women of New York (AWNY) Working Mother of the Year, along with 19 other working mothers and extraordinary women in the field.

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