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02/23/17

13 Reasons Why Working at Criteo is Awesome

Here at Criteo, we’re big on culture. As a global company founded in France and a leader in the tech space, we believe in working hard, but we also believe that a little “je ne sais quoi” (or what makes coming to work and being part of an awesome team rewarding and fun) goes a long way. Check out our top-hit list of perks.

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03/24/15

Welcome to The Criteo Blog

Posted by Emma Ferns

Welcome to the Criteo Blog! Let me start by introducing myself. My name is Emma Ferns and I will be leading the blog here at Criteo. Last year we completely revamped our website and as a part of this process we knew that we also wanted to create a space where we could interact with our clients and visitors to the website. And so the Criteo blog was born! We will endeavor to make this blog an engaging space where we can keep you up to date with what’s happening both in the industry and at Criteo. However, most importantly we want to share our ideas, provide valuable advice and build a community– we’re looking forward to sharing with you and listening to your feedback.

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03/24/15

Three reasons scale matters more than you think to your performance advertising campaigns

Posted by Criteo Market Insights Team

Think that size doesn't really matter in performance marketing? Think again. It’s true that the primary requirement for any direct marketing campaign may be to generate high-quality leads at a cost brands are willing to pay. That's why it's so important to utilize the best recommendation and bidding technologies. However, don't underestimate the benefits of scale.

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03/24/15

Navigating the travel industry; what brands need to do to succeed in today’s highly competitive marketplace

Posted by Criteo

The travel sector is one of the most difficult industries for any company to compete in. It has one of the largest pools of customers online, but these users lack loyalty, ‘brand-hop’ and tend to go for price-based bookings. The online customer journey has, until recently, been impossible to track as potential purchasers jump from mobile, to laptop, to desktop and to tablet. This makes it more difficult than ever to identify and convert customers

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