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03/24/17

Why to Incorporate Ad Viewability Into Your KPIs [Data Series, Part 3]

In part three of our four-part series on digital advertising best practices, learn why you should be incorporating ad viewability into your KPIs.

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06/03/15

Is Android losing the battle with Apple?

Posted by Criteo

It’s hard work building an app. It’s even harder work building two apps, one for iPhone and one for Android. Developers will only do this if the revenue for both is significant. If one becomes marginal, then why bother? This is the “winner take all” dynamic seen in so many technology ecosystems. Apple can do no wrong right now, so is Android in trouble?

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05/05/15

Strengthening the Americas Bench Is Key to Driving Results

Posted by Mollie Spilman

As Criteo’s Chief Revenue Officer, my job is to grow our business across the globe by helping our customers generate incremental sales through the power of our performance marketing platform. As one of the world’s largest markets and host to a vibrant ecommerce industry, the Americas is of vital importance to our clients and a key focus area for Criteo. For that reason, I am thrilled to announce that we’ve brought on three new leaders that will add depth, experience and strategic oversight: EVP Americas, James Smith, VP North America Account Strategy, Harris Bernstein, and Managing Director Brazil, Fernando Tassinari.

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04/23/15

Criteo: A Great Place To Work

Posted by Criteo

A company’s success relies not only on its business performance but on the satisfaction of its employees. The quality of the work environment, along with employee satisfaction, matters as much as great financial results as one is rarely possible without the other.

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04/17/15

Putting your advertising platform to the test

Posted by Criteo

Last week, I had the opportunity to discuss the critical topic of assessing vendor performance with an audience of marketing leaders at Argyle’s Retail CMO Forum in New York. Given the rapid pace of change in marketing technology, and a landscape already filled with more than 2,000 solution providers, the need to quickly and confidently assess what’s working has never been more critical.

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