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Russian e-tailer Lamoda deployed personalized Criteo ads to re-engage lapsed app users, generating an additional 64% revenue vs display only.

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Conversion rate vs desktop


Incremental revenue vs desktop


Lamoda wanted to revive and sustain app use among high-value customers to improve ROI from its technology investment. The challenge was that downloads alone aren’t enough to make mobile and tablet applications profitable.


Using industry-leading in-app performance marketing technology, Criteo enabled Lamoda to re-engage lapsed users who had downloaded the Lamoda mobile app with highly relevant, customized messages based on past browsing behaviors


  • High conversion rate: +83% vs that of desktop
  • Criteo In-app generated 64% incremental revenue vs Criteo Display only
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