Hiboy
Hiboy drives +66% growth in first-time buyers across the open internet
Paycell is a payment platform that offers access to financial services for all, regardless of whether a person has a bank account, providing a new generation of financial solutions that go beyond transactions. The platform’s app enables holistic financial activities that adapt to the different needs of users. One of Paycell’s biggest competitive differentiators is their loyalty program which translates all transactions made through the app into earnings for their clients.
Paycell wanted to drive brand and product awareness while increasing user transactions. To achieve this, Paycell and their media agency Mindshare wanted a partner to help them launch a 360 approach to both acquiring new customers and retaining existing users.
Paycell and Mindshare teamed up with Criteo to use a combination of their acquisition and retention solutions which increased awareness among new users, drove new app installs, and re-engaged existing users to come back to Paycell for more.
With Criteo’s Commerce Growth, Paycell was able to generate custom static feeds for target audiences using dynamic capabilities and unique ads. Paycell was also able to target, reach, and engage audiences more widely with Criteo’s customer growth solutions.
Throughout the partnership, Criteo provided full-funnel reporting with optimization strategies to continuously improve and reach the client’s goals and KPIs. The Criteo team was able to track users’ in-app actions across Paycell’s financial services, which also allowed the campaign to deliver personalized Product Recommendations.
The acquisition and retention campaign run with Criteo helped Paycell increase their sales by +45% while rising their total return on ad spend by +35%. Paycell also achieved higher download rates by reducing download costs. Further, the campaign’s optimization of custom feeds, Product Recommendations, and dynamic ads resulted in decreased churn.
The partnership also earned a 23% increase in Android installs, a 73% increase in sales from engaging Android users, and a 200% increase in sales from engaging inactive Android users who hadn’t used the app for 90+ days.
“At Paycell, we have no specific target audience; however, Criteo’s commerce data and AI helps us make smarter targeting decisions to reach the right people at the right time. In this sense, Criteo is a great partner, offering us great inventory and reach, quality users, a custom dynamic setup and the teams support throughout the complex campaign strategies,” says Expert Digital Marketing Manager at Paycell, Buket Kaplan.
Paycell’s Senior Marketing Executive, Deniz Ulusan Karatas, shared, “We have integrated product catalogs with +50 campaigns into Criteo systems. With the help of the Criteo team, we started replacing their static and manually run campaigns with dynamic ads and differentiate audiences to create new ad-sets to meet each campaign’s objectives.”
In the future, Paycell plans to expand their collaboration with Criteo by testing new Behavioral Audiences across awareness and consideration funnels. Mindshare also aims to run towards new successes by contributing to Paycell’s performance with Criteo’s new advertising solutions.
Hiboy drives +66% growth in first-time buyers across the open internet
Patch Media leverages Criteo’s Hashed Email Solution to maximize the value of logged-in traffic
Criteo advertisers see an average 4.5X ROAS and reduced costs per visit with Shopify Audiences
Connecting millions with Orange Egypt’s lowest CPCV and CPM in telecom powered by Criteo
Aiper goes beyond retargeting: Criteo drives an impressive 18% uplift in first time buyers
From clicks to savings: How Money Fellows drives success with acquisition-focused creative automation
Slate boosts cookieless CPMs by 138% with Criteo’s hashed email solutions
Commerce Growth helps Milanuncios drive more lifetime value
Data & Insights to Know and Share