Aiper goes beyond retargeting: Criteo drives an impressive 18% uplift in first time buyers

Aiper is the world’s leading provider of smart pool cleaners, bringing the vacation home experience to every household. Revolutionizing pool cleaning with intelligent technology, Aiper aims to be every family’s trusted name in robotic cleaning solutions. With its hassle-free, reliable, and low-carbon smart products, Aiper is helping consumers clean smarter and live intelligently.

The cleaning tech brand’s marketing approach focuses on achieving growth with precision by effectively combining branding with performance to enhance impression and conversion. To achieve these goals, Aiper partnered with Criteo to leverage its largest open commerce dataset in the world, advanced AI, deep learning algorithms, and automation for discovering their next top customers

Driving effective engagement with highly personalized ads

Criteo worked with Aiper to develop a multi-level strategy revolving around three main customer growth components: acquisition, retention, and retargeting.

Acquisition: To expand Aiper’s customer base among new shoppers across the open web, Criteo deployed smart prospecting that targeted site visitors who hadn’t made a purchase on the website in 400 days. In combination with Criteo’s versatile ad format, Aiper was able to effectively captivate shoppers with creative messaging that drove first-time buyer engagement.

Retention: Criteo helped Aiper re-engage previous shoppers who demonstrated interest in the brand but abandoned their carts within 90 days by delivering targeted ads that recaptured their attention. This targeted approach helped Aiper reconnect with potential buyers that were the most likely to complete their purchase.

Retargeting: To complement Aiper’s acquisition and retention efforts, Aiper launched a retargeting campaign to re-engage recent site visitors. Criteo’s advanced AI is designed to prioritize and optimize the performance of each campaign based on their unique goals and target audience. With a broader pool of shoppers to select from, Aiper retargeting ads targeted users who browsed the site within 60 days, reminding them of the brand’s offerings.

Across each of the three efforts, Aiper’s audience-centric focus was vital in driving engagement and conversions. With showcase ads, a branded dynamic ad format, Criteo helped Aiper exhibit the most relevant products from their catalog, emphasize product benefits, promote seasonal initiatives, and create a compelling customer experience.

Achieving remarkable customer growth results

Aiper’s campaign with Criteo saw remarkable results, surpassing their expectations. The acquisition campaign saw an astonishing 92% of sales generated by first-time buyers, as well as an 18% uplift in first-time buyers from prospecting audiences. Aiper also experienced a 365% higher conversion rate from cart abandoners compared to their previous retargeting efforts.

Ivan Yi, Senior Manager at Aiper, shared, “Criteo’s partnership has been a game-changer for us. Their ability to reach and drive first-time buyers surpassed our expectations. Through their innovative strategies and precision in capturing new customers, we experienced a remarkable uplift in first-time buyers. This collaboration has not only deepened our brand’s impression but also opened new growth opportunities for Aiper. We highly recommend Criteo to other partners looking to unlock the potential of their customer acquisition and drive meaningful results.”

In the future, Aiper plans to enhance their market reach with Criteo by harnessing the power of Criteo’s audience insights. Additionally, they intend to launch lookalike audiences, utilizing their past customers as a seed audience to attract potential customers and further drive growth.