Style meets success: Represent Clothing drives +117% rise in first time buyers with Criteo’s AI

The challenge: Expanding their business with product awareness

Represent Clothing is a British luxury streetwear fashion label, embodying meticulous design, relentless effort, and innovative craftsmanship.

With a keen eye on expansion, the company seeks to grow their business in new international markets, while maintaining a strong foothold in the UK and scaling their ad campaigns cost-effectively.

Furthermore, Represent Clothing wanted to reach new users by showcasing its latest product drops and exclusive offers, such as their Owner’s Club collection, capsule releases, and seasonal launches.

The solution: Bringing luxury streetwear to new shoppers with precise targeting

Represent Clothing executed a robust acquisition strategy using Criteo’s deep customer growth expertise and AI capabilities. By tapping into Criteo’s Commerce Growth solutions, Represent Clothing actively engaged in-market users with a penchant for high-end brands and stronger site engagement behaviors.

The streetwear brand leveraged user-level bidding, creative decisioning, and product recommendations to enrich the company’s audience targeting strategy across the open web. The use of high-impact ad formats tailored to captivate Represent Clothing’s target audience — spanning compelling videos, rich media and responsive formats — played a pivotal role in introducing new users to key collections and offers.

Criteo also helped the streetwear brand optimize consideration campaigns and re-engage users through retargeting tactics. Examples include AI-optimized rich media creatives based on top performers and dynamic ads with product recommendations. These recommendations go beyond suggesting best sellers, extending to include complementary and alternative products to individual user preferences and open internet browsing habits.

“We chose Criteo as our partner because of their successful collaborations with other brands. The platform’s ease of use and proven success made it the perfect fit for Represent Clothing. Criteo’s impactful acquisition solutions has allowed us to capture new customers, offering great performance and allowing our business to focus on other key areas,” shared Harrison Kirkness, Digital Marketing Manager at Represent Clothing.

The results: Surging site engagement duration, visits, and conversions

The acquisition strategies through Criteo showed that 2x as many users returned for multiple sessions compared to other channels. The brand also experienced a substantial +290% increase in site visitors and +117% surge in first-time buyers from the acquisition efforts.

In the future, Represent Clothing will continue their partnership with Criteo — leveraging Commerce Growth’s upper-funnel capabilities to attract potential customers globally.