DenizBank enhances their digital presence with a 280% higher install rate

The challenge: Introducing a seamless digital journey for more DenizBank customers

DenizBank is a large Turkish bank and financial services group. Committed to digital transformation and innovation, the company aimed to increase their digital presence, attract new online banking customers, and strengthen connections with existing customers — all while ensuring a seamless and satisfying customer experience.

The solution: Boosting customer acquisition with Criteo AI and machine learning

DenizBank and their digital performance agency, adXclusive, leveraged app installs to scale new customer acquisition. The strategy involved encouraging website visitors to install the DenizBank app—a convenient solution for fast and easy banking transactions, accessible anytime, anywhere.

Recognizing Criteo as the primary performance channel, DenizBank actively leveraged Criteo’s capabilities, including predictive bidding to optimize ad spend and Dynamic Creative Optimization+ (DCO+) to deliver personalized and tailored messages.

The use of Criteo’s AI and machine learning ensured continuous campaign optimization, enhancing visibility and promoting additional financial services to existing customers. These acquisition tools helped Denizbank not only meet customers where they naturally browse, but also ensured a top-of-mind presence, creating a seamless and satisfying customer experience.

Crucially, Criteo implemented the acquisition strategies on the open internet, beyond walled gardens. This approach enabled DenizBank to boost their brand visibility and reach more customers across various websites, channels and devices that they naturally browse online. By adapting to where customers spend a significant portion of their online time, DenizBank was able to foster a more expansive and personalized connection compared to other digital environments.

The results: Supporting customers on the open internet with successful digital onboarding

DenizBank’s campaign achieved a 53% lower cost per install and an impressive 280% higher install rate. Not only did the campaign attract a notable increase in new banking customers, but it also provided a seamless digital onboarding process to DenizBank’s existing customer base and effectively promoted new products — achieving a well-rounded marketing impact.

To test the effectiveness of the partnership with Criteo, the partners placed a deliberate two-week pause on the campaign. During the period, DenizBank observed a noticeable decline in gross rating point (GRP) metrics, which measures the total impact of a campaign across various platforms and channels.

As DenizBank continues its forward-looking business strategy, the results confirm Criteo’s pivotal role in delivering exceptional performance, enhancing brand visibility across the open internet, and driving significant client growth.

The DenizBank team shared, “In the competitive banking landscape, our partnership with Criteo has been crucial in shaping our customer acquisition strategies. Their guidance has not only increased visibility but also played a pivotal role in the successful onboarding of new digital customers. Their expertise extends beyond traditional retargeting strategies, making them a key partner in our commerce marketing strategy.”

“Criteo has been instrumental to both our agency’s and DenizBank’s success. Achieving impressive performance results, the investments not only deliver efficient outcomes but also significantly enhanced DenizBank’s brand visibility. The team’s expertise and responsiveness have consistently addressed our inquiries promptly, fostering a positive and collaborative experience that greatly contributes to our overall satisfaction and success,” shared Barış Yurdagül, Head of Growth at adXclusive.