Hiboy drives +66% growth in first-time buyers across the open internet

The challenge: Improving short-distance travel with quality transport solutions

Hiboy, a leading provider of electric bikes and scooters, embarked on a mission to revolutionize urban commuting, offering high-quality short-distance transport solutions. Faced with the challenge of enhancing their brand image, conveying core values, and expanding market share amidst a bustling urban landscape, Hiboy sought innovative strategies to drive customer growth and engagement.

The solution: Strategic integration of online video and responsive display advertising

Hiboy collaborated with Criteo to launch a comprehensive customer acquisition and retargeting strategy, designed to reach and engage both new and existing customers beyond the typical walled gardens of social platforms. Leveraging Criteo’s automated prospecting solution, Hiboy used online video ads to capture the attention of potential buyers, harnessing real-time shopper insights and contextual signals for precise audience targeting. Once shoppers engaged with Hiboy, responsive display ads re-engaged site visitors with dynamic product recommendations tailored to each shopper’s preferences.

The results

Hiboy saw a significant 66% increase in their share of first-time buyers, increasing market penetration. Furthermore, the campaign drove a 10% uptick in incremental orders from new users, showcasing its effectiveness in driving sales growth. The repurchase rate of one-time buyers also soared by 52%, highlighting the strong demand for Hiboy’s accessory products and solidifying customer loyalty.

“Criteo has been a key partner in our journey towards accelerated growth. Criteo’s advanced prospecting and dynamic retargeting solutions empower us to explore new business avenues and amplify our brand presence
across the vast open internet. The seamless communication and expert guidance has been pivotal in driving sustainable growth and success in the competitive industry landscape.” –Hiboy Marketing Team