Energy drink brand boosts win rate placement using competitive bid strategy with Shipt and Criteo

A leading energy drink brand sought to drive sales by increasing their product visibility and Win Rate placements across retailers and beverage category pages.

The brand teamed up with Criteo, who developed the strategy to increase the brand’s bids month-over-month. This approach ensured competitive cost per clicks with other brands in the category. Criteo also helped the beverage brand run all line items using the Retail Media Platform’s Click Optimizer, which generated brand awareness and visibility.

Additionally, the beverage brand ran capped campaigns across Shipt for the remainder of the year to guarantee that their budgets were evenly allocated throughout their full flight.

Energizing success with Criteo’s Retail Media Platform

Within the first few months, the energy drink brand’s increased cost per click bids led to a positive impact on their Win Rate placements. Subsequently, their campaign showed a month-over-month increase of 17% in clicks, 16% in sales, 12% in units ordered, and 57% in impressions by increasing the average bid by 71%.

As a result, the energy drink brand saw the value in running campaigns outside of the peak season and in increasing bids when available to generate more of both their onsite slot placements and sales.