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Retail Media

Smarter, simpler retail media for all

Helping retailers and advertisers maximize value with intelligent, flexible solutions.

Trusted by 4,000+ brands and 200+ retailers globally 
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The fastest growing channel in advertising

Whether you’re on the supply or demand side, retail media is a strategy that pays big dividends.

Why retail media for brands?

Improve your position on the digital shelf, win new customers, and increase sales. Reach shoppers with relevant ads at the digital point of sale on retailer partner websites and apps, and on the open web with offsite ads.

  • Launch retail media campaigns with our platform for advertisers.
Why retail media for retailers?

Earn new revenue by monetizing your audiences and digital channels. Move beyond traditional merchandising to offer brands targeted ad placements that drive profitability, enhance shopper experiences, and grow long-term investment.

  • Start or scale your retail media program with our platform for retailers.

The payoff: A win-win for brands and retailers

Retail Media delivers big benefits across the ecosystem.
Engage shoppers across channels
By leveraging retailers’ premium inventory and rich first-party data, advertisers can reach consumers wherever they shop, keeping their brand front and center.
Grow your business
Whether you’re a retailer or a brand, retail media unlocks new revenue opportunities and drives measurable sales growth.
Connect with shoppers at the moment of purchase
Engage high intent shoppers while they’re in a purchase mindset. Influence the moments that matter most.
Advertising powered by first party data
Harness the power of retailer first-party data for precise targeting, stronger shopper connections, and measurable outcomes.
FEATURES

Criteo: The solution for happier shoppers and stronger results

Smarter ads, powered by AI

Enhance shopper experiences and drive growth with advertising built on AI and first-party data. Our cutting-edge relevancy and performance engines deliver precision and results for retailers and brands alike.

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Closed-loop measurement and reporting

See the full picture of your advertising performance. Our closed-loop measurement and real-time reporting reveal sales impact down to the SKU level, with deep shopper insights to guide smarter investments.

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Creative that attracts and converts

Deliver engaging ad experiences across display and video. Personalize creative to every shopper, whether they’re browsing in a retailer environment or exploring the open web.

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Retail media, your way

You’re in control. Our transparent platform empowers both retailers and advertisers with flexible controls and customization to align campaigns with your goals and standards.

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See our retail media success stories

Discover why 17,000+ global clients have already partnered with Criteo.

Danone, Wavemaker, and ASDA earn 41% new to brand shoppers with Commerce Max
+41%
New to brand shoppers
Danone, Wavemaker, and ASDA earn 41% new to brand shoppers with Commerce Max
Food and Drinks
+41%
New to brand shoppers
+147%
Conversion rate
+223%
Revenue per user
Oikos mixes up a winning formula for sales growth on Albertsons with Flywheel and Criteo
+21%
PDP visits
Oikos mixes up a winning formula for sales growth on Albertsons with Flywheel and Criteo
Food and Drinks
+21%
PDP visits
+18%
Sales per day
+13%
Sales rank across the portfolio
MAF Carrefour drives omnichannel success with first-party transactional and behavioral data for enhanced onsite display campaigns
+31%
Increase in units per clicks for a Beauty Brand*
MAF Carrefour drives omnichannel success with first-party transactional and behavioral data for enhanced onsite display campaigns
Consumer Goods
+31%
Increase in units per clicks for a Beauty Brand*
+58%
Increase in click-through rate for a CPG Brand*

One home for everyone

Join the growing list of retailers, brands, agencies, and third-party partners in our retail media ecosystem.

RESOURCES

Learn more

Explore our learning tools, developer materials, and help center.

Commerce Academy 
Expand your knowledge and skills with our best in-class certifications.
Learn more
API documentation
Information for developers on how to build and scale apps for their needs.
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Help Center
See what’s new and learn how to get started via the Help Center.
Learn more
Find even more valuable resources in our Resource Center.

Ready to make the most of retail media?

Connect with a Criteo expert to learn more about our solutions for brands, agencies, and retailers.

FAQs

Got questions? We've got answers.

As an advertiser, how do I get started buying retail media?

If you already sell SKUs with one of our 200+ retailer partners, getting started is easy. Just reach out, and we’ll set up your account quickly. Once it’s live and funded, you can launch campaigns and go live on retailer sites in minutes.

Do I need to run my campaigns myself?

You’ll have access to a best-in-class self-service platform with planning, campaign management, and performance insights. And to take your retail media strategy to the next level, we also offer professional services for both advertisers and retailers, helping you manage campaigns, unlock new opportunities, and deliver actionable insights.

Will retail media disrupt my consumer’s experience?

No. We work closely with each retailer to design a placement strategy that keeps the shopping journey seamless while delivering relevant ads. With AI-driven optimization and your agreed relevancy guidelines, we ensure ads enhance, rather than disrupt, the customer experience. 

How will Criteo help me drive demand for my Retail Media Network?

Criteo connects you to demand from 3,500+ brands, leading agencies (e.g. WPP, Omnicom, Dentsu), and top 3P API partners (e.g. Skai, Pacvue, Flywheel). Our tools help advertisers plan, activate, and measure campaigns effectively. Retailers also benefit from a white-labeled platform to activate their direct advertiser relationships.