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Programmatic Spending Comes To Africa

The increased adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa. To make it easier for global advertisers to buy inventory in Africa, Dochase, a Nigerian ad network is hooking up as either an SSP or exchange to platforms outside the continent, like Criteo.

In The News

Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding

AdExchanger references Criteo along with The Trade Desk as the only two hot ad tech stocks currently in the industry. The article also predicts that ad tech company, Integral Ad Science may eventually join them in the ranks.

In The News

Many Marketers Recognize They Are Falling Short with Technology

According to a Criteo-sponsored poll of advertisers, marketers, and publishers, nearly half of the respondents expressed the need to do a better job of integrating technology to improve their omnichannel marketing efforts.

In The News

PayThink ‘Legacy’ Tech is Slowing Retailers’ Ecommerce March

Payments Source cites Criteo Mobile Commerce Report data, which states mobile share of global ecommerce is expected to grow from 40% in 2015 to 70% by 2017.

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Black Friday Sets Records, but Cyber Monday Projected Ahead

MultiChannel Merchant highlights Criteo's Black Friday ecommerce analysis, which shows an increase in mobile transactions on iPhones and a decrease in overall tablet usage.

In The News

Ad Networks Are Starting To Get Their Anti-Fraud Ducks In A Row

AdExchanger highlights Criteo's participation in a new coalition formed to help detect and prevent mobile advertising fraud.

In The News

Data: Mobile Drives Majority of Black Friday Traffic but PCs Dominate Sales

Marketing Land features Criteo's Black Friday shopping data, which shows iPhone users dominated mobile transactions.

In The News

4 Questions with AerServ

In an interview with BizReport, AerServ COO, Andrew Gerhart, cites Criteo research that suggests in app revenue is rising to outpace mobile web for businesses that invest in their mobile apps and improve user experiences.

In The News

Movers & Shakers: Criteo, Inneractive, Carat UK, J. Walter Thompson and Ve Interactive

Mobile Marketing's "Movers and Shakers" column features Marc Grabowski, Criteo's new executive vice president of global supply and business development.

In The News

Adjust, Mobile Analytics Firm, Partners With Ad Networks To Fight Mobile Ad Fraud

Criteo joins a group of a dozen mobile ad network and app marketing platforms in a mission to fight mobile ad fraud. The group will develop global standards for fraud detection and prevention, which will be employed by its members for client brands and digital agencies.