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Is Email Still Queen?

Email marketing has long been a stalwart in the marketer’s arsenal, and brands have found so many ways to adapt the medium to suit their needs. These days, the average consumer’s inbox is like a window into swirling maelstrom of offers, discount codes and new releases. But have marketers stretched the humble email too far? With consumers becoming more and more saturated by content, how can email fight the rising tide and stay relevant to the consumer?

In The News

Shopping Cart Abandonment Rates On Smartphones Hit 78%

MediaPost uses Criteo's H1 Mobile Commerce Report data to show that mobile apps generate higher conversion rates than other digital portals.

In The News

SHOPPING CART ABANDONMENT: Merchants Now Leave $4.6 Trillion on the Table, and Mobile is Making the Problem Worse

Business Insider cites Criteo's H1 Mobile Commerce Report data and explains that although mobile represented 46% of global ecommerce traffic in Q2 2016, conversion rates are still low.

In The News

Marketers Struggle With Cross-Device Identification

MediaPost uses data from Criteo's H1 2016 Mobile Commerce Report to highlight the current state of cross-device marketing and its growing prominence in 2016 and beyond.

In The News

Criteo Completes Acquisition Of HookLogic

Criteo announced it has completed its deal to acquire HookLogic, whose platform is used by customers to reach in-market shoppers, drive traffic to products and attribute resulting sales.

In The News

Targeting on Publishers’ Websites May Be Due for a ‘Natural Correction’

Advertising Age features an article about data driven targeting, which highlights CEO Eric Eichmann's thoughts about header bidding.

In The News

Office Envy: Inside Criteo’s Boston Office, Complete with Slide & Fireplaces [Video]

BostInno provides an inside look at the Criteo Boston office, the central headquarters for the North America mid-market operations.

In The News

Mobile Ads Account for 57% of Criteo’s Revenue in Q3

Criteo posted a seven percentage point increase in mobile ads compared with the previous quarter.

In The News

Criteo Eyes Direct Hooks Into Publishers’ Header Bidding Containers

“We’ve started to deploy a direct bidder where we’re able to access more inventory in the publisher wrapper,” said Criteo CEO Eric Eichmann, in an interview with AdExchanger before the company’s Q3 earnings call on Wednesday.

In The News

Criteo is Soaring

Criteo surpassed analysts' estimates in its third quarter — and the France-based ad tech company has visions on new revenue streams that could well see it exceed expectations again over the next fiscal year.