“As this report shows, it is highly informative for marketers to understand the full view of their customer's journey via cross-device measurement," said Miriam Newton, VP of product marketing at Criteo.
"Digital marketers are the smartest kids in the room. Unless those ecommerce retailers are misattributing 31 percent of their transactions — which means they may be spending money in the wrong places."
CEO Eric Eichmann characterizes Criteo's performance as a record quarter with record revenue growth per existing clients and from mobile.
Criteo's Q4 and fiscal year 2016 earnings announcement with mention of the acquisition of Hooklogic, and the increase in revenue with mobile ads.
Highlights from Criteo's Q4 and fiscal year 2016 earnings announcement.
Criteo's Q4 and fiscal year 2016 earnings announcement, highlighting acquisition of Hooklogic.
Eric Eichmann discusses Criteo's Q4 earnings and predictions for the upcoming year.
Criteo makes the top ten list of companies who hired the most people in Boston in the fourth quarter of 2016.
Aly Nurmohamed, Criteo's VP, global publisher strategy's shares his thoughts on eMarketer’s revised forecast on ad blockers.
Article by Katherine Frangos, content marketing manager at MobileBridge, in CustomerThink cites Criteo's State of Mobile Commerce H22016 report.