Advertising Age features an article about data driven targeting, which highlights CEO Eric Eichmann's thoughts about header bidding.
BostInno provides an inside look at the Criteo Boston office, the central headquarters for the North America mid-market operations.
Criteo posted a seven percentage point increase in mobile ads compared with the previous quarter.
“We’ve started to deploy a direct bidder where we’re able to access more inventory in the publisher wrapper,” said Criteo CEO Eric Eichmann, in an interview with AdExchanger before the company’s Q3 earnings call on Wednesday.
Criteo surpassed analysts' estimates in its third quarter — and the France-based ad tech company has visions on new revenue streams that could well see it exceed expectations again over the next fiscal year.
Criteo Predictive Search is designed to automate the entire optimization process for Google Shopping campaigns without increasing the retailer’s cost per order. It uses machine learning to identify opportunities for better matching and bidding opportunities down to the product level. Every aspect of the campaign from structure to remarketing to bids is modified automatically through the system.
MediaPost highlights the launch of Criteo Predictive Search, which leverages Criteo's core machine learning technology to help support Google Shopping campaigns.
Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel.
Criteo appointed Elie Kanaan to EVP of marketing. He now leads the company's product marketing, marketing and communications initiatives worldwide. Kanaan, who spent seven years at VMWare as VP of marketing in EMEA, brings to Criteo his knowledge and experience of pioneering virtualization, cloud support and the ability to scale services.
TechCrunch highlights Criteo as a leading competitor in the ad tech industry, noting the company is poised for growth and worthy of investment.