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Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution

“As this report shows, it is highly informative for marketers to understand the full view of their customer's journey via cross-device measurement," said Miriam Newton, VP of product marketing at Criteo.

In The News

Retail ‘Ad Waste’ Costs Conversions

"Digital marketers are the smartest kids in the room. Unless those ecommerce retailers are misattributing 31 percent of their transactions — which means they may be spending money in the wrong places."

In The News

Criteo Pushes Toward New Video, Prospecting And CRM Products

CEO Eric Eichmann characterizes Criteo's performance as a record quarter with record revenue growth per existing clients and from mobile.

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Criteo Rapidly Shifts its Business to Mobile Ads

Criteo's Q4 and fiscal year 2016 earnings announcement with mention of the acquisition of Hooklogic, and the increase in revenue with mobile ads.

In The News

Criteo Reports Q4 Revenue Increased 43%, While FY ’16 Revenue Increased 36%

Highlights from Criteo's Q4 and fiscal year 2016 earnings announcement.

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Criteo’s Hooklogic Acquisition Helps Revenue Pop 37% YoY

Criteo's Q4 and fiscal year 2016 earnings announcement, highlighting acquisition of Hooklogic.

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Criteo CEO Eric Eichmann’s 2 big predictions for ad tech in 2017

Eric Eichmann discusses Criteo's Q4 earnings and predictions for the upcoming year.

In The News

Boston, NY Tech Job Growth Hits 5-Year Low, as Amazon Keeps Expanding

Criteo makes the top ten list of companies who hired the most people in Boston in the fourth quarter of 2016.

In The News

Ad Tech Exec: ‘We’re Not Yet In The Midst Of An Adblockalypse’

Aly Nurmohamed, Criteo's VP, global publisher strategy's shares his thoughts on eMarketer’s revised forecast on ad blockers.

In The News

3 AWESOME THINGS That Are Happening Right Now in Mobile Retail

Article by Katherine Frangos, content marketing manager at MobileBridge, in CustomerThink cites Criteo's State of Mobile Commerce H22016 report.