Criteo's Mobile Commerce Report is cited in this look at 3 successful mobile app strategies that are driving not only downloads but measurable consumer engagement.
Criteo suggests moving from reactive mode to bids-based, real-time signals to see up to a 49% increase in performance from Google Shopping campaigns.
Summary of DailyQuint’s January 15 article noting that while other ad tech companies are struggling and falling behind, Criteo appears to be roaring ahead.
Summary of Seeking Alpha’s January 13 article which called out Criteo as having "built an impressive online advertisement engine which works differently than many others."
Criteo, The Little Known Online Advertising Engine Gem
As Silicon Valley giants appear headed for a correction, The Street calls Criteo "a fast-growing mid-cap play on the rise of targeted digital advertising."
Profiles of two Boston-based, Criteo leaders - Matt Ackley, Director of Advertiser Sales and Ian Bouchard, Manager of Account Strategy
In a look back at deal activity for the ad tech, mar tech and digital media sectors, AdExchanger notes "one-to-one marketing also made retail acquisitions very attractive in 2016, as illustrated by Criteo purchasing HookLogic."
Business Insider lists Criteo's acquisition of HookLogic as one of the biggest moments in ad tech during 2016.
BostInno's "Office Envy" roundup features Criteo's Boston office, highlighting the open office layout and various features that make the space so unique.