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Adjust, Mobile Analytics Firm, Partners With Ad Networks To Fight Mobile Ad Fraud

Criteo joins a group of a dozen mobile ad network and app marketing platforms in a mission to fight mobile ad fraud. The group will develop global standards for fraud detection and prevention, which will be employed by its members for client brands and digital agencies.

In The News

SaleCycle Releases New Email Solutions

MediaPost cites Criteo H1 2016 Mobile Commerce Report data to highlight the issue of abandoned shopping carts. Criteo's data shows only 26.6% of shopping carts convert into purchases, leaving 73.4% of shopping carts abandoned with no conversion to revenue.

In The News

People on the Move: Marc Grabowski

New York Business Journal features Marc Grabowski, Criteo's new EVP of Global Supply and Business Development in the "People on the Move" section.

In The News

Early Holiday Shopping Sales Lift LeftLane Sports

Internet Retailer features data from HookLogic, which shows how online retail sales fluctuated following the election.

In The News

Mobile Search: Benefits From Driving Purchases Through Smartphones

MediaPost features HookLogic's November ecommerce shopping data, which highlights an increasing move toward mobile.

In The News

A Treasure Trove Of Topical Trends

MediaPost cites Criteo data, which indicates that 7 in 10 Millennials are open to considering new retail apps during the holidays that they haven’t used before.

In The News

How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats

Adweek highlights the latest digital marketing stats, which includes data from HookLogic about how the election caused a decline in ecommerce sales.

In The News

Openings and New Hires at Belly, Criteo, Endurance, TruMeasure

Street Fight Magazine highlights the appointment of Marc Grabowski as Criteo's new EVP of global supply and business development.

In The News

Advanced Tech & Data Integration Confirmed as Key Solution to Marketers’ Struggle with Omnichannel Identification

The DMA and Winterberry Group released a new report sponsored by Criteo, which sheds light on omnichannel marketing insights.

In The News

People on the Move Featuring CP+B Boulder, Dentsu Aegis Network, Pulse and More

The Drum's "People on the Move" features the appointment of Marc Grabowski as Criteo's new executive vice president of global supply and business development.