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Adtech isn’t Dead, it Just Has a Lot of Dead Weight

TechCrunch highlights Criteo as a leading competitor in the ad tech industry, noting the company is poised for growth and worthy of investment.

In The News

Marketing to the Smartphonista: A New Generation of Digital Buyers

Criteo's Harris Bernstein shares a contributed article about how millennials are contributing to the rise of mobile within the fashion e-commerce industry.

In The News

Criteo Appoints Elie Kanaan as Its Executive Vice President Marketing

Criteo, the performance-marketing technology company, has announced that it has appointed Elie Kanaan as its Executive Vice President of Marketing. At Criteo, Kanaan will head the marketing and communications and product marketing initiatives. Kanaan is equipped with more than 25 years of experience in marketing and technology.

In The News

Pressing Buy: The State of Mobile Commerce in 5 Charts

In just two years, nearly half of all ecommerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work.

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Criteo And HookLogic CEOs On The Logic Behind The Acquisition | AdExchanger

“We’d been talking to HookLogic for almost two years looking for potential linkups, and it just became clear there’d be more value if we worked directly together than if we just structured a partnership,” Eric Eichmann told AdExchanger after the deal was announced.

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Criteo Snaps Up HookLogic as Adtech M&A Gathers Pace

France-based adtech outfit Criteo has inked an agreement to acquire advertising exchange HookLogic for a publicly undisclosed fee, a deal announced within 24 hours of SalesForce's purchase of Krux.

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Criteo is Paying $250 Million to Buy Ecommerce Ad Firm HookLogic

HookLogic, a startup that helps consumer brands place ads on ecommerce sites, has agreed to sell for $250 million to publicly traded ad-tech firm Criteo.

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Advertising Technology Vendor Criteo Plans to Buy HookLogic

Advertising technology vendor Criteo S.A. is looking to broaden the services it offers retailers and other advertisers by buying HookLogic Inc., a vendor whose technology places targeted ads on the websites of such retailers as Wal-Mart Stores Inc. and Target Corp.

In The News

What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

For the first time, mobile apps saw higher order values than desktop and mobile Web, with an average of $127 spent in-app versus $100 on desktop and $91 on the mobile Web, according to Criteo's State of Mobile Commerce report.

In The News

Mobile at the Tipping Point

The UK leads the world in mobile retail. And being out in front means that, along with other mobile-centric lands such as Japan and Korea, the UK is reaching the mobile versus desktop tipping point before anyone else. So says the latest research out this week from Criteo, which says that looking at consumer behavior, UK shoppers are now more mobile than desktop when it comes to shopping and that that trend is going to only increase. In fact, in Criteo’s terms, the UK and Japan have long passed parity with desktop and smartphones and apps are driving ever more mobility in the retail market. But are retailers up to speed?