Online ads are like ants at a picnic. All they want is your food. And if you let them have it, they come back with their friends. France’s Criteo (CRTO) is an advertising technology operation that earns advertisers’ business by electronically mapping a consumer’s behavior, and using that map to ash online ads that “predict and recommend” the products a consumer wants. Criteo is deeply engaged in the complex, data-mining realm that revolves around the new world language of geo-targeting, post-click tracking, interstitial ads and frequency capping.
We all need to purchase goods and services to live life in a modern economy, and how we get those goods and services is changing. As a global economic force, the PC is out and the smartphone is in, says marketing executive Mollie Spilman.
If Instagram adopts the rumored algorithm, the new experience will be in line with likes of its parent company, Facebook, and Pinterest. Instagram’s change would not be unfamiliar and is arguably a move to better engage consumers that want a personalized experience. Influencers, brands, and consumers should be excited. Here’s why.
That consumer browsing and buying behavior of travel is changing is now fact. In many places, the days of researching and booking a holiday on a single device is a thing of a past. Criteo’s Jon Hudson pens a guest post to share data gleaned from analyzing billions of travel transactions.
You just received a message from a friend to check out a video on YouTube. As you open the link, you’re not directed to the video like you expect. Instead, you’re prompted to watch a pre-play commercial about something you care little about. Ultimately, you’re being held hostage by an annoying ad, and you can’t do anything about it. I’m often asked about ad blocking and what we think at Criteo, where we deliver personalized online ads on behalf of clients. The way we see it, the ad blocking conversation is a win for the industry, and here’s why.
Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and other content-driven posts that appear in their news feeds. Six animated emojis represent the following feelings: like, love, ha ha, wow, sad and angry. Though seemingly a light move, the launch of Reactions actually represents a major shift for the digital ad industry.
IBD recently spoke with Criteo CFO Benoit Fouilland about what it’s like being a Facebook “frenemy” and where the company will direct its efforts and resources this year.
As brands enter 2016 eager to capitalize on today’s tech-savvy, Internet-friendly mobile shoppers, which retailers are going to be the next generation of ecommerce winners? The following article highlights a few secrets to success for building the next e-tailer empire.
Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time, with mobile transactions up three percent year-over-year as of the fourth quarter 2015. That’s according to Criteo, which analyzed more than 1.7 billion global travel and retail transactions from 3,300 business amounting to $720 billion in sales.
As mobile increasingly becomes an established channel for purchasing, retailers with strong smartphone shopping experiences are experiencing nearly double the growth rate in share of transactions, according to a new report released today by Criteo.