Criteo's Valentine's Day Shopping Trends story highlighting the strength of mobile for holiday shopping. Jaysen Gillespie, VP, Head of Data Science and Analytics, adds "It's important for retailers looking to maximize the Valentine's Day opportunity to start their campaigns at the beginning of February."
Daniele Beccari, Criteo's head of travel marketing, shares cross device marketing insights: "Not only do marketers need to offer the seamless transition between online and mobile web, but they now have to focus their efforts on replicating the brand’s ecosystem in app format."
Daniele Beccari, Criteo's head of travel marketing, offers suggestions as to how Hotel Tonight can increase their user-base.
Facebook announced their first start-up incubator will be in Paris. Reuters notes that French start-ups have struggled, with some, such as Criteo, deciding to list in the US.
Criteo's Mobile Commerce Report is cited in this look at 3 successful mobile app strategies that are driving not only downloads but measurable consumer engagement.
Criteo suggests moving from reactive mode to bids-based, real-time signals to see up to a 49% increase in performance from Google Shopping campaigns.
Summary of DailyQuint’s January 15 article noting that while other ad tech companies are struggling and falling behind, Criteo appears to be roaring ahead.
Summary of Seeking Alpha’s January 13 article which called out Criteo as having "built an impressive online advertisement engine which works differently than many others."
Criteo, The Little Known Online Advertising Engine Gem
As Silicon Valley giants appear headed for a correction, The Street calls Criteo "a fast-growing mid-cap play on the rise of targeted digital advertising."