“We’ve started to deploy a direct bidder where we’re able to access more inventory in the publisher wrapper,” said Criteo CEO Eric Eichmann, in an interview with AdExchanger before the company’s Q3 earnings call on Wednesday.
NEW YORK – November 1, 2016 – Criteo (NASDAQ: CRTO) and SteelHouse have dismissed their respective claims, ending the lawsuit filed in the U.S. District Court for the Central District of California entitled Criteo S.A. v. Steel House, Inc., Case No. 2:16-cv-4207-SVW-MRW.
NEW YORK – October 25, 2016 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced the launch of Criteo Predictive Search, a groundbreaking product that brings the Company’s proven, performance-based approach to Google Shopping.
Criteo Predictive Search is designed to automate the entire optimization process for Google Shopping campaigns without increasing the retailer’s cost per order. It uses machine learning to identify opportunities for better matching and bidding opportunities down to the product level. Every aspect of the campaign from structure to remarketing to bids is modified automatically through the system.
Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel.
Criteo appointed Elie Kanaan to EVP of marketing. He now leads the company's product marketing, marketing and communications initiatives worldwide. Kanaan, who spent seven years at VMWare as VP of marketing in EMEA, brings to Criteo his knowledge and experience of pioneering virtualization, cloud support and the ability to scale services.
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