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The State of Performance Marketing: What You Need to Know for 2016

Today's consumers are increasingly demanding meaningful, one-to-one experiences with brands, causing personalized marketing to reach tipping point. Moreover, the need for brands to deliver meaningful consumer journeys led to a surge in the adoption of performance advertising. Fortunately, marketers have new tools necessary to execute successful digital strategies. But those new tools present unique obstacles in terms of implementation and integration with existing advertising campaigns like social marketing or paid advertising. To find out how brands this year are investing and succeeding with performance marketing and overcoming its challenges, we commissioned Forrester Consulting to survey just over 150 marketers in the US, UK, France, and Germany.

In The News

Criteo Reports A Positive Beat, With 2015 Revenue Above $1 Billion

Following a brutal 2015 for publicly traded ad platform companies (at least those not named Facebook or Alphabet), the first month of 2016 was, well, not much better. That is until Wednesday, when Criteo reported Q4 revenue growth of 55%, to $407 million (362 million euros). Additionally, the company crossed two symbolic milestones, hitting $1 billion in revenue for the year and surpassing 10,000 clients. Earnings release.

Press Releases

Criteo Reports Record Results for the Fourth Quarter and Fiscal Year 2015

NEW YORK - February 10, 2016 - Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced financial results for the fourth quarter and fiscal year ended December 31, 2015.

In The News

Adtech Company Criteo Surges, Mobile Growth Strong

Last June, shares in advertising tech specialist Criteo plunged 7% after Apple declared its intention to add ad-blocking technology to the mobile edition of its Safari browser. Despite that looming threat, Criteo’s mobile revenue is exploding, based on its 2015 financial results issued Tuesday. The company also added 900 customers in the past quarter, reaching 10,000 accounts, and crossed the €1 billion annual revenue mark for the first time.

In The News

Criteo: From Startup To $1 Billion In Revenues

While the year has been mostly crummy for tech stocks, Criteo (CRTO) has been able to buck the trend. On news of its latest earnings report, the stock price is up a sizzling 20% in early trading. In fact, the company has exceeded $1 billion in revenues for the past year and there continues to be hefty free cash flow generation. Not bad for a company that got its start back in 2005.

In The News

Criteo Crossed $1 Billion in Revenue in 2015 — its CEO Tells Us the Big Reason Why it’s Ad Tech’s Star Performer

Criteo posted its full-year 2015 results on Wednesday and the firm is continuing to show it is the star-performer of the ad tech sector. The company's revenue crossed $1 billion for the first time — far outpacing the majority of the other publicly-traded ad tech companies.

Press Releases

Criteo Launches Data Center in Shanghai and Invests Further in China

BEIJING – January 18, 2016 - Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the launch of its data center in Shanghai. The new data center will enhance online advertising performance for Criteo’s clients in China and is a clear signal of its commitment to the Chinese market.

In The News

Five Trends Driving Programmatic’s Continued Growth

Most of us in the industry know well that programmatic advertising allows marketers to clearly define budgets, set goals, and apply attribution models for campaigns while the technology does all the work. Algorithms do the heavy lifting, analyzing variables in real time to determine the right campaign settings. If you ask online marketing professionals, they’ll say programmatic works, which is why it has maintained its dominance in the ad space. So what exactly are the factors driving programmatic’s growth?

Press Releases

Criteo Founder JB Rudelle Becomes Executive Chairman, Eric Eichmann Promoted to CEO

New York – December 18, 2015 – Criteo S.A. (NASDAQ: CRTO), today announced that JB Rudelle, its founder, Chairman and CEO will become Executive Chairman and Eric Eichmann, currently President and COO, will be promoted as the Company’s new CEO, effective January 1, 2016. Eichmann will join the Board in 2016 subject to shareholder approval.

Press Releases

Black Friday is Better Online: Criteo Data Reveals Ecommerce Takes Over the Entire Shopping Period

New York – November 11, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released original data on Black Friday, Cyber Monday and “Bounceback Tuesday” shopping trends to help marketers navigate the consumers’ evolving path to purchase.

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