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Five Trends Driving Programmatic’s Continued Growth

Most of us in the industry know well that programmatic advertising allows marketers to clearly define budgets, set goals, and apply attribution models for campaigns while the technology does all the work. Algorithms do the heavy lifting, analyzing variables in real time to determine the right campaign settings. If you ask online marketing professionals, they’ll say programmatic works, which is why it has maintained its dominance in the ad space. So what exactly are the factors driving programmatic’s growth?

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Criteo Founder JB Rudelle Becomes Executive Chairman, Eric Eichmann Promoted to CEO

New York – December 18, 2015 – Criteo S.A. (NASDAQ: CRTO), today announced that JB Rudelle, its founder, Chairman and CEO will become Executive Chairman and Eric Eichmann, currently President and COO, will be promoted as the Company’s new CEO, effective January 1, 2016. Eichmann will join the Board in 2016 subject to shareholder approval.

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Black Friday is Better Online: Criteo Data Reveals Ecommerce Takes Over the Entire Shopping Period

New York – November 11, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released original data on Black Friday, Cyber Monday and “Bounceback Tuesday” shopping trends to help marketers navigate the consumers’ evolving path to purchase.

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Criteo Reports Record Results for the Third Quarter 2015 and Reiterates its Full-Year 2015 Outlook Despite Negative Foreign Exchange Impacts

NEW YORK – November 4, 2015 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced financial results for the third quarter ended September 30, 2015.

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Mobile Dominates Path to Purchase: Criteo’s Q3 Mobile Commerce Report Uncovers Pivotal Cross-Device Trends Driving Sales

New York – September 28, 2015– Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q3 2015 State of Mobile Commerce Report. This quarterly analysis of industry wide trends arms marketers with essential mobile commerce intelligence for engaging consumers and boosting sales.

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Criteo Reports Record Results for the Second Quarter 2015 and Raises Full-Year 2015 Guidance for Revenue ex-TAC

NEW YORK – August 4, 2015 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced its financial results for the second quarter that ended June 30, 2015.

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The Naked Truth: A Third of British Consumers are Frustrated by Large Volumes of Online Ads, Criteo Report Says

London, UK, 30th July 2015. Criteo (Nasdaq:CRTO), the performance marketing technology company, today released findings of a nation-wide survey investigating consumers attitudes and behaviours towards advertising, browsing and shopping online. The research found that more than a third of British consumers are frustrated by the overwhelming amount of ads online.

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The Mobile Mandate: Criteo Q2 State of Mobile Commerce Report Highlights Powerful Role that Apps and Cross Device Play in Purchasing Cycle

New York – June 24, 2015– Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q2 2015 State of Mobile Commerce Report, revealing that mobile apps generate almost 50 percent of mobile transactions for some of the largest ecommerce players who have made their app experience a priority, due to much higher conversion rates than mobile browser or even desktop.

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Criteo Releases Industry’s Largest-Ever Dataset for Machine Learning to Academic Community

New York – June 18, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the release of the largest public machine learning dataset ever issued to the open source community, with the goal of supporting academic research and innovation in distributed machine learning algorithms.

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Criteo Reports Record Results for the First Quarter 2015 and Raises Full-year 2015 Guidance

NEW YORK – May 5, 2015 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced its financial results for the first quarter ended March 31, 2015.