Navigating the Continued Proliferation of Channels is a Primary Goal for Advertisers Worldwide
NEW YORK—December 12, 2018 — Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open internet, today released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey. Criteo surveyed 901 direct response marketers in partnership with Euromonitor International, including 100 in the U.S., to better understand the challenges of converting customers in today’s complex digital ecosystem.
The report results underscore just how fragmented ad budgets have become as marketers look for results across so many different channels. From paid display and social media marketing to content and SEO, we asked how marketers spend their money and which channels are most effective.
“Marketers understand that conversion can happen at any point in the shopper journey,” said Jaysen Gillespie, Vice President, Head of Analytics & Insights, Criteo. “We found that fragmented data, tech giants, and personalization are all top-of-mind for marketers going into 2019.”
Key findings from the report include:
Criteo ‘State of Ad Tech 2019’ Report Methodology
The Criteo State of Ad Tech Report surveyed over 900 digital marketing managers and executives working in retailing, brands, travel companies, and other services companies with online sales channels in May 2018. One hundred survey respondents were from the U.S.
For a complete look at the report, view the findings at: https://www.criteo.com/wp-content/uploads/2018/12/StateOfAdTechReport_Global.pdf.