For this week’s episode, we want to reflect on Victoria’s Secret’s 2017 pop-up experience. “PINK Snowed In” took place in Manhattan’s Soho neighborhood. The ten-day event was an interactive winter wonderland, complete with a slide into a pool of stuffed animals, a giant snow globe, plenty of Instagrammable photo opps, and swag bags packed with exclusive gifts.
Platform
- Commerce Media Platform The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Commerce Max For brands & agencies looking for retail media on the open internet
- Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- AI Engine Removes the guesswork to save time and reach your KPIs
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns
