Challenge
Scaling acquisition without sacrificing session quality
Arabam.com, one of Turkey’s leading online automotive marketplaces, helps buyers and sellers discover and transact across new and used cars, motorcycles, and commercial vehicles.
The company wanted to scale user acquisition cost-efficiently without compromising on session quality. While traditional traffic campaigns can generate volume, balancing high-quality new-user sessions with efficient acquisition costs is often a challenge.
For Arabam.com, the goal was to generate qualified sessions at scale while maintaining cost efficiency.
Solution
Using GO to unify channel management with one AI-driven model
Arabam.com chose Criteo GO for its AI-powered model, which enabled the brand to manage social inventory, including Meta, under a single optimization strategy.
This unified approach helped the brand reach the right user at the right moment on the right channel, while also reducing the manual effort of managing multiple channels one by one. The integration with Meta further strengthened the strategy, helping the brand acquire new users more efficiently.
“Volume alone no longer drives sustainable growth. Traditional traffic campaigns can generate short-term results, but achieving the right balance between session quality and cost efficiency remains a persistent challenge for most strategies. To address this, we moved away from managing channels in isolation and consolidated our entire social inventory, including Meta, under a single AI-driven model. Criteo GO’s unified approach enabled us to reach the right user, at the right moment, through the right channel, while delivering a measurable improvement in media efficiency. These results reinforced our confidence in the platform, and GO has since evolved from a test initiative into a permanent pillar of our growth strategy.” —Hüseyin Çıkılıoğlu, Head of Digital Marketing, Arabam.com & Alkın Akyar, Senior Digital Marketing Specialist, Arabam.com
Results
Improving operational and media efficiency
Compared with Arabam.com’s other traffic campaigns, cost per session was approximately 50% lower, confirming that GO could scale qualified new-user acquisition more efficiently without compromising session quality.
By bringing social inventory, including Meta, under a single AI-based optimization model, the campaign improved both media efficiency and operational efficiency. The results gave Arabam.com the confidence to move GO from a test phase to a permanent part of its growth strategy.
