Challenge
Expanding high-intent traffic across regional markets
AAA Auto is one of the largest used car dealers in the Central and Eastern Europe (CEE) region, operating across multiple markets with a strong regional dealership network. As demand for used vehicles continued to grow, the company focused on driving high-quality traffic with strong purchase intent to its website.
AAA Auto initially activated retargeting campaigns across Czechia, Slovakia, and Poland to better engage existing website visitors. However, the team wanted to expand beyond retargeting and scale new user acquisition while increasing regional traffic aligned with local dealership demand.
At the same time, performance efficiency remained a priority. AAA Auto aimed to generate more qualified leads while maintaining efficient cost per order (CPO) targets across markets.
Solution
Activating a full-funnel strategy to scale qualified leads
AAA Auto partnered with Criteo to implement a full-funnel digital strategy designed to drive both acquisition and performance efficiency.
Criteo initially helped scale dynamic remarketing across AAA Auto’s large vehicle inventory, enabling the brand to better capitalize on existing website traffic through personalized ads tailored to shopper interest and browsing behavior.
Building on this foundation, AAA Auto expanded into a broader full-funnel strategy that combined always-on prospecting, location-based acquisition audiences, and retargeting across both the open web and social inventory.
This approach allowed the brand to continuously engage high-intent shoppers throughout the vehicle research journey while driving traffic aligned with local dealership availability and regional demand. At the same time, ongoing optimization helped scale performance while maintaining efficiency toward AAA Auto’s CPO goals.
Results
Driving stronger engagement and higher-quality leads
The strategy delivered significant growth in both shopper engagement and lead generation across AAA Auto’s regional markets.
By combining acquisition and retargeting within one connected strategy, AAA Auto achieved a 240% increase in clicks on vehicle detail pages, demonstrating stronger engagement from high-intent users actively researching vehicles.
At the same time, the campaigns drove a 58% year-over-year increase in car leads, helping AAA Auto scale qualified demand while maintaining performance efficiency across markets.
"For AAA Auto, Criteo has become a vital partner in executing our full-funnel digital strategy.
It has established itself as a strategic channel that delivers not only massive traffic but, more
importantly, high-quality leads. Through our collaboration, we are successfully addressing
the challenge of building regional awareness while hitting performance targets within a
single ecosystem.”
