How Edinos attracts new high-quality website visitors

The Home & Garden industry is a competitive one. With high average order values, a long conversion path, and often low purchase frequency per user, acquiring new traffic and building customer loyalty are critical for Home & Garden marketers. Obtaining either is not easy – the competition is fierce, both online and offline. To succeed with their traffic and loyalty goals, Edinos, a Polish brand specializing in furniture production, enlisted Criteo’s solutions across the consumer journey.

Growing in a competitive market

Edinos first launched a retargeting campaign, targeting users who visited their website in the last 60 days. Results were immediately strong, so Edinos decided to also trust Criteo with their traffic needs.

Just three weeks after the start of their retargeting campaign, a new campaign was launched focusing on acquiring new quality traffic for the website. Criteo’s lookalike AI technology helped Edinos identify new prospects that had similar characteristics to their best website visitors. Then, real-time creative optimization guided their way to purchase with highly personalized banners.