How Cdiscount increased product awareness by 30% with video advertising
When it comes to Spanish furniture brand Hannun, one word comes to mind: growth. Hannun’s story begins when the company founder decorated his home with his sustainable, home-built wood furniture and discovered that people really liked it. Some even booked his house for photo and film shoots.
After seeing this interest, Hannun’s founder participated in an incubator program called Demium Startups in Spain and the company was then born. Beyond their home country of Spain, Hannun has rapidly expanded to other European countries (Germany, the Netherlands, France, Italy, UK and Portugal). This has led to more than 300% revenue growth last year alone, with 30% of their revenue already coming from countries outside of Spain.
Hannun’s core business is designing, creating and distributing unique, handmade wooden furniture with eco-friendly materials at affordable prices. They ensure to always choose the right partners and providers who work with sustainable resources. Even the varnish that Hannun uses is water-based and free from harmful chemicals. Hannun’s COO, Joan Álvarez, says, “For us it’s important to be able to provide everyone with premium furniture, made from solid wood.”
Being an online-only, direct-to-consumer company, Hannun puts their customers at the center of everything they do and focuses on providing them with the best possible service. This involves even calling customers individually after every purchase to ensure they’re happy with their furniture.
To build these tight-knit customer relationships, Hannun relies on digital marketing channels, including social media and digital advertising. They had been using Google, but found performance to be lacking, and wanted a partner to help them drive more conversions on their site.
Hannun partnered with Criteo for effective dynamic ads and focused their marketing mix on Criteo and their social channels. The test campaigns showed the results they had been looking for. Álvarez elaborates, “Since the beginning we saw great results with Criteo both on performance and ad spend and that’s something that we look for in a partner.”
Hannun’s story of growth is just beginning. There is a huge market for sustainable, solid wood furniture and they see their industry growing by 10-15% year over year. That’s why they’re setting their sights high to triple their revenue from last year.
Criteo is proud to support Hannun’s growth and help them reach their customers with the right message at the right time in order to foster ongoing, loyal relationships.
Álvarez says, “The support from the Criteo team has been an important factor for us to stay with Criteo. Our account manager makes sure everything is clear and the performance is always backed by numbers.”
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*Timeframe for campaign results: Q1 2020 versus Q4 2019
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