Hepsiburada doubles ROAS and lowers costs with automated GO! Campaigns

Activating automation to maximize conversion value

Building on a successful partnership for app campaigns, Hepsiburada and Criteo launched a GO! Campaign designed to maximize conversion value and improve ROAS. GO! is Criteo’s AI-powered solution that automates campaign setup, delivery, and optimization—helping brands reach high-intent shoppers across the open internet with minimal manual effort.

The campaign went live as a trial weeks before the critical Black Friday period. Using dynamic product ads, GO! served personalized recommendations in display, native, and social formats, targeting users based on real-time browsing behavior and intent signals. This allowed Hepsiburada to engage shoppers who were most likely to convert. Initially, 75% of the budget remained dedicated to app retargeting, while 25% was allocated to GO!. What began as an experiment quickly evolved into an always-on strategy, proving the value of automation and diversification.