Contact Sales
Open mobile menu
en
My Account Contact Sales
My Account Contact Sales
All success stories>Kraft Heinz

Kraft Heinz unlocks +207% ROAS with a multi-banner strategy on Metro.ca

+201%
Sales
+207%
ROAS
+215%
Units sold

Curious about how we can help you?

Challenge

Connecting with value-driven shoppers across banners

Kraft Heinz is one of the most recognized CPG brands in Canada, with a wide range of household staples across pantry essentials. Known for its focus on quality, innovation, and shopper-first marketing, Kraft Heinz continually evolves its strategies to stay competitive across digital and in-store channels.

The brand was already seeing strong results from Sponsored Products on Metro.ca. With momentum building, the brand sought to expand its Retail Media strategy to reach shoppers across Metro Group’s full banner portfolio.

But expansion came with new challenges: how to scale across banners while maintaining efficiency, high return on ad spend (ROAS), and visibility into unified campaign performance. Kraft Heinz needed a partner to help extend its winning strategy and make smarter investment decisions across multiple retailer touchpoints.

Solution

Expanding with scale, efficiency, and unified reporting

Kraft Heinz partnered with Criteo and Metro Group to expand its Sponsored Products strategy beyond Metro.ca to include Super C and Food Basics. This move allowed the brand to tap into Metro’s wholesale media platform, which offers seamless multi-banner activation, centralized campaign management, and real-time SKU-level performance insights.

By leveraging Metro’s full retail media capabilities and Criteo’s reporting and optimization tools, Kraft Heinz was able to identify new audiences, improve efficiency, and scale results all while keeping ROAS strong.

“Expanding our Sponsored Product ads across Metro Group banners has played an important role in our continued growth journey. The ability to engage custom audiences across Metro.ca, Super C, and Food Basics gave us the scale and efficiency we needed to drive impact.”
Jeanette D’Souza
Director of Omnichannel, Kraft Heinz
Results

Unlocking growth across Metro Group

Thanks to a unified strategy across all three banners, Kraft Heinz saw impressive results across key metrics. Sales increased by 201%, while ROAS jumped by 207%. The brand also achieved a 215% lift in units sold and saw engagement surge, with +96% clicks and +106% impressions.

With strong results across banners, Kraft Heinz proved the power of activating at scale—with smarter insights and centralized execution driving measurable business outcomes.

“Kraft’s success is a clear example of what’s possible when brands activate across our full retail media network. Our platform enables scalable, high-performing campaigns that deliver results across banners.”

–Metro Canada

More Consumer Goods Success Stories

Harvest Group drives +98% ROAS with SKU-level insights and multi-retailer activation
+98%
ROAS following retail partner expansion
Harvest Group drives +98% ROAS with SKU-level insights and multi-retailer activation
Consumer Goods
+98%
ROAS following retail partner expansion
+31%
Sales and +$359K in incremental sales
-22%
CPC for improved efficiency across campaigns
Farmacia Simán boosts ROI by 80% with GO! campaigns
+50%
ROI & CTR for retention
Farmacia Simán boosts ROI by 80% with GO! campaigns
Consumer Goods
+50%
ROI & CTR for retention
-50%
CPO for retention
+175%
CTR for traffic
MAF Carrefour drives omnichannel success with first-party transactional and behavioral data for enhanced onsite display campaigns
+31%
Increase in units per clicks for a Beauty Brand*
MAF Carrefour drives omnichannel success with first-party transactional and behavioral data for enhanced onsite display campaigns
Consumer Goods
+31%
Increase in units per clicks for a Beauty Brand*
+58%
Increase in click-through rate for a CPG Brand*

Ready to write your own success story with Criteo?

Find out what we can do for you.

Retail Media
Reach and convert shoppers with relevant ads near the digital point of sale
Learn more