How a national mattress retailer consolidated DSPs and doubled their ROAS with Commerce Growth

Optimizing structure, strategy, and scale

In collaboration with the client, the Criteo team—including Account Strategy, Analytics, Design, and Engineering—rolled out a series of focused optimizations to align with the retailer’s goals:

• The creative strategy was refreshed with expanded ad sizes and dynamic creative optimization features to enable further personalization.
• Criteo AI bidding was tailored to optimize toward the client’s source of truth reporting.
• Audience and device targeting was revised to expand unique reach and improve CPM efficiency.
• The catalog strategy was optimized to reflect real-time shopper intent and increase ad relevance.
• A new frequency cap was implemented to limit user saturation and further maximize audience exposure.