Challenge
Achieving efficiency during the busiest season
Wine Country Gift Baskets is a leading US retailer with over 40 years of experience in gourmet food and wine baskets. Known for its quality, 100% satisfaction guarantee, and strong Q4 sales, the brand specializes in curated, ready-to-ship gifts for both personal and corporate holiday giving.
As Wine Country set more ambitious efficiency targets, it became increasingly difficult to scale spend without impacting ROAS—especially during the highly competitive holiday season. After testing various optimizations, the brand reached a performance plateau and needed a new approach to unlock both growth and efficiency without compromising results.
Solution
Activating full-funnel growth with GO
To address these challenges, Wine Country launched GO campaigns on Commerce Growth as part of a full-funnel strategy across acquisition and retention—designed to attract new visitors, acquire customers, and drive conversions. GO is Criteo’s AI-powered, automated campaign solution that optimizes bidding, audience targeting, and placements in real time to drive stronger performance with less manual effort.
In addition to activating GO campaigns, Wine Country amplified its reach through a full cross‑channel strategy, integrating Criteo’s Video and Social ads. Online Video proved especially effective, driving a 23% higher average order value than Display and delivering a 10% uplift in total order value compared to running Display alone. Adding Social further strengthened performance: Social delivered a 26% lower cost per acquisition, and ultimately helped drive a 7% improvement in aggregate ROAS versus Open Web alone. Together, these channels significantly expanded reach and maximized efficiency without requiring additional budget.
The partnership between Wine Country and Criteo strengthened through real-time collaboration, with both teams monitoring performance and quickly refining strategies throughout the season. GO enabled the brand to scale spending efficiently while still improving ROAS.
Results
Driving record-setting performance during Q4
GO delivered fast and measurable results. Wine Country saw a 28% year-over-year boost in ROAS and a 10% increase in average cart value. These performance gains allowed a 13% increase in spend without sacrificing efficiency.
Online Video, despite making up a smaller share of total spend, delivered strong revenue and higher order values than Display ads alone. GO defied expectations by scaling growth efficiently and profitably, setting a new performance benchmark for the brand’s busiest quarter.
