Ad Platform

The easy-to-use platform for hard-to-believe results.

Create campaigns in minutes and enjoy total control over setup, management, and measurement with our easy-to-use self-service platform.

What is the Ad Platform?

Self-service ad campaigns.

Create, manage, and report on your digital advertising campaigns in one place. Reach consumers at all phases of their journey from discovery to purchase.


  • Simple, fast setup
  • Flexible control and transparent reporting

Smart campaigns start here

Reach the right people with the right ads to build awareness, drive traffic, or increase conversions with our all-in-one ad platform.

Register and launch quickly

  • Sign up at or through a participating ecommerce platform
  • Start building your campaign – in just 5 steps, you’ll be ready to launch
  • Add Criteo OneTag to your site and upload your product catalog to enable features like personalization and product recommendations, and access new audiences

Build exactly what you need

  • Choose from several ad objectives, like increasing website traffic, getting app installs, or driving sales
  • Select an audience to target. You can upload your own visitor or customer lists, target new people similar to your web visitors, or reach people based on categories of shopping interest
  • If you’re unsure which audience to select, we’ll automatically recommend the best ones for you based on the ad objective you chose

Gain control and drive success

  • Create new campaigns, and manage existing ones from one easy-to-read dashboard
  • Manage bid strategies and bid types
  • Set budgets
  • Start and pause campaigns
  • Generate reports

See the metrics that matter most

  • Analyze trends across campaigns and categories
  • View top-performing product categories
  • View and compare metrics across different time periods
  • See top performing domains

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.