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Dynamic Retargeting

Turn missed moments into money

Re-engage visitors with dynamic, personalized ads across the web and social. Maximize performance with campaigns optimized by AI built for commerce.

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The best retargeting in the business

Efficiency and performance are the name of the game--we’ve been delivering that at scale for 20 years.

Proven performance with measurable impact

Criteo AI is trained on trillions of commerce data points to predict the optimal moment, bid, and product for every ad. Integration with GA4 and other third-party measurement proves incremental lift.

Personalization that predicts the next purchase

We combine your data with our AI to go beyond the last product viewed, using deep commerce insights to dynamically recommend items each shopper is most likely to buy next, lifting engagement and conversion rates.

Premium, multi-channel reach

Ensure your ads show up wherever shoppers browse and buy. We connect high-value shoppers across brand-safe, premium publishers, top social channels, and multiple formats, including video, rich media, and dynamic.

FEATURES

Smart retargeting built for big returns

Get the most value for your money.

Predictive bidding technology optimizes in real time based on intent and conversion probability to maximize ROAS and spend efficiency. Our vast and granular commerce data delivers a high level of predictive accuracy, to ensure you meet your budget and your objectives.

Serve the right ad for every shopper.

Dynamic Creative Optimization+ technology automatically updates ads with live prices, availability, and personalized product recommendations. Criteo’s commerce AI uses 120+ shopper intent signals to create a unique ad for every user designed to get the highest engagement.

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Be where your audiences are.

Cross-channel supply access delivers ads across premium open web, social, video and in-app inventory using commerce-driven targeting. With thousands of the world’s top media owners in our open network, you get better placements across leading sites.

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Prove impact.

We provide incrementality-ready measurement to show the true impact of campaigns. Easily integrate with Google Analytics 4 and other third-party tools to measure incremental sales and optimize based on true performance.

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See the results we helped others achieve

Discover why 17,000+ global clients have already partnered with Criteo.  

How a national mattress retailer consolidated DSPs and doubled their ROAS with Commerce Growth
3 to 1
Simplified tech stack from multiple lower-funnel DSPs to a single partner
How a national mattress retailer consolidated DSPs and doubled their ROAS with Commerce Growth
3 to 1
Simplified tech stack from multiple lower-funnel DSPs to a single partner
+100%
(from 4x to 8x) Omnichannel ROAS
30% & 50%
Outperformed two leading DSPs
Represent Clothing boosts conversion rate by 80% with expanded retargeting on social and the open internet
+56%
Sales
Represent Clothing boosts conversion rate by 80% with expanded retargeting on social and the open internet
Apparel and Fashion
+56%
Sales
+153%
ROAS
+80%
Conversion rate
Allbeauty wins the festive season with Criteo Retargeting
-22%
Cost of Sales (COS)
Allbeauty wins the festive season with Criteo Retargeting
Beauty & Wellness
-22%
Cost of Sales (COS)
+7%
Sales
+14%
Revenue

Your ads, in all the right places

Our premium global supply ecosystem provides the reach you need to succeed.

Additional Resources 

Want more? 

Explore product info, the latest updates, and tools to stay ahead.  

Commerce Growth 
Learn more about Commerce Growth for AI-powered acquisition and retention. 
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Product Updates 
Get the latest updates and feature releases for Commerce Growth. 
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Commerce Academy 
Level up your skills with industry-recognized certifications and courses. 
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Find even more valuable resources in our Resource Center.

Win more commerce moments

Learn more about how Criteo can help you turn browsers into buyers and buyers into loyal customers.

FAQs

Got questions? We've got answers.

How is Criteo dynamic retargeting different from other retargeting solutions?

Criteo personalizes every impression in real time, ranking products a shopper viewed, added to cart or is likely to buy next. Criteo AI blends price, availability, user engagement and your business rules to go beyond last browsed and maximize conversions.

What do we need to get started?

Just two essentials, setup is fast from there with most clients going live in days from our self-service platform:

  • Product feed (product ID, title, price, image). No feed yet? You can start with responsive ads and add a catalog later for full Dynamic Retargeting.
  • Criteo OneTag to capture site/app events like views, cart events, purchases that power optimization.

How is performance measured and can we prove incrementality? 

We optimize to your KPI (revenue/ROAS, CPA) and align to your attribution.
Reporting is flexible and can map to your analytics stack like Google Analytics. For lift, we support incrementality testing like geo or user split testing, and work with independent third-party validators to quantify impact.