We’re pleased to share that Criteo Commerce Grid has been included in the Forrester Sell-Side Platforms Landscape, Q2 2026, an independent overview of 20 notable vendors in the global sell-side platforms market. Read the full Forrester Sell-Side Platforms Landscape, Q2 2026 at forrester.com (available to Forrester subscribers or for purchase).
For us, this is more than a milestone. It’s a reflection of where the SSP market is heading, and validation of why we built Commerce Grid the way we did.
The market signal that matters
The Forrester overview identifies a clear market trend: “Signal loss and advertiser demand for outcomes elevate the importance of publisher first-party and commerce data. As advertisers cling to deterministic attribution, SSPs that can responsibly activate publisher and retailer data become central to translating exposure into measurable outcomes.”
That insight captures something we’ve been hearing from publishers, agencies, and retailers for some time. The programmatic infrastructure that the industry has relied on for years is under pressure from privacy regulation, browser changes, and device-level signal loss. The resulting response from advertisers has been to demand more accountable, outcome-linked media.
The SSPs best positioned for success are the ones with direct access to commerce and retailer data.
That is exactly the model Commerce Grid is built on.
What Commerce Grid brings to the market
Commerce Grid is the world’s first SSP purpose-built for commerce. It connects publishers, agencies, and retailers across North America, EMEA, and Asia-Pacific with a focus on retail, media, and entertainment, through supply enriched with real commerce intent data.
With 200+ retail media network partnerships and 17,000+ active advertiser relationships, Commerce Grid delivers commerce audiences built from real shopping signals. Not behavioral proxies. Not guesswork. Real purchase intent data drawn from across the open web.
We believe that distinction matters, and we believe it will matter more as signal loss accelerates and advertisers continue to raise the bar on accountability.
Our focus areas in the SSP market
In the Forrester Sell-Side Platforms Landscape, Q2 2026 overview, vendors were asked to identify their top extended use case focus areas, the capabilities beyond core SSP functionality that define their strategic direction. Our three focus areas are identity and addressability enablement, supplying transparency signals to the bid stream, and user modeling and segmentation.
These reflect where we believe the market is going and where Commerce Grid is already delivering. Agencies increasingly want to go direct to curated audience buys, and that requires two things working together: full transparency into the supply path, and audience modeling that’s grounded in real commerce intent. Commerce Grid bundles both, combining large-scale commerce data and AI-powered audience modeling technology to connect advertisers with in-market shoppers, and giving agencies the supply path visibility they need to transact with confidence.
What this means for current and future clients
If you’re a publisher or media owner, independent research is now confirming what your inventory can deliver when it’s connected to commerce data. That’s a conversation worth having with your own stakeholders, and Commerce Grid gives you the supply infrastructure to back it up.
If you’re an agency or trading desk, the SPO conversation has shifted from fees and fill rates to which supply partners can deliver audiences built from real purchase intent and activate them transparently across your preferred DSP. That’s exactly what Commerce Grid is built to do.
If you’re a retailer, your shopper data has value beyond your own walls. Commerce Grid gives you the programmatic infrastructure to monetize it, with full control, full transparency, and no risk of data leakage.
The market is moving toward commerce-powered supply. We believe the Forrester overview makes that case, and Commerce Grid is where that vision is reality today.
Read the full Forrester Sell-Side Platforms Landscape, Q2 2026 at forrester.com (available to Forrester subscribers or for purchase).
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.
