Criteo Launches Global Channel Partner Program with Free Training and Certification

The program changes the way we work with agencies by empowering them with tools and resources to facilitate success and growth.
Updated on September 26, 2023

At Criteo, we have been working hard to offer our clients and Partners more flexibility, control and transparency, as we discussed recently in our Spring Release Update, which featured new campaign analytics and upgraded campaign management features.

Tools & Resources for Growth

Now, we have launched Criteo Partners, a global channel partner program dedicated to helping channel partners better utilize our advertising platform, including Criteo’s extensive shopper data, to grow and expand their business.

The program changes the way we work with agencies. By empowering them with tools and resources, we want to facilitate success and growth. There is no doubt that the program will also allow us to learn from our partner agencies and influence our product roadmap going forward.

Benefits for Agencies & Channel Partners

Criteo Partners is open to any agency and channel partner globally, and comes with a list of benefits:

  • Access free-of-charge, best-in-class training and certification program focused on selling, managing and measuring performance advertising campaigns, while harnessing the data across Criteo’s two billion monthly active shoppers.
  • Enjoy added visibility for your business with partner badges and individual Criteo Advertising Professional Certification for our Partners’ team members.
  • Receive ongoing support from Criteo’s experts, from product sales to building and maintaining customer relationships.
  • Leverage promotional offers, case studies, unique insights and more designed to support our partners’ business and growth.

We piloted this program with a small group of 30 agencies across the world in late 2019, and have now launched a new training program with a brand new partner portal hosting the Criteo Advertising Academy, based on the learnings we obtained through the feedback we received during the pilot.

Training for Impactful Advertising Campaigns

Joining Criteo Partners is entirely free. If you are new to Criteo, our team is here to support you and answer any questions you may have about this program and about running impactful advertising campaigns for your clients with Criteo.

For those who have already been working with us, we are excited to be able to offer additional training and resources through this program. Cameron Bryant, Partner at Sparro, said about the program:

We are proud to be the first Criteo Partner in Australia. It aligns perfectly with our clients and allows us to drive even greater value for them. Criteo Partners strengthens our collaboration, complementing my team’s expertise with relevant training. Like with our clients, we have a strong relationship with Criteo built through consistent communication and check-ins that focuses on our client results.”

Learn more here, or click on the banner below to get started:

Alejandro Canonero

Alejandro is Criteo’s VP of Indirect Channels. He has 30 years of successful hands-on experience in building technology platform ecosystems, while leading commercial teams at the global level at market leading companies including NCR, Oracle, Dell, HP and Amazon. He holds an MBA from Ashridge ...

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