In August 2021, Karsten Weide (@KarstenW) Program Vice President, Media & Entertainment at IDC published an updated market share analysis report titled: Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors (paywall, reference # US48119221).
Criteo remains the #1 independent ad tech player with 4.2%, after Google and Facebook and followed by The Trade Desk, Xandr, and Epsilon.
The Future of Commerce Needs a New Media Approach
The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021
Gartner Magic Quadrant for Ad Tech 2021
Forrester: Retail Media Is Growing Amid The Pandemic
Criteo is evaluated in the 2020 Gartner Ad Tech Magic Quadrant
IDC: Criteo is #1 independent AdTech player
Criteo Tops G2 Cross-Channel Advertising Report for the 5th time
Forrester – Retailers: You’re The Next Media Moguls
