Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors

December 3, 2021

In August 2021, Karsten Weide (@KarstenW) Program Vice President, Media & Entertainment at IDC published an updated market share analysis report titled: Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors (paywall, reference # US48119221).

Criteo remains the #1 independent ad tech player with 4.2%, after Google and Facebook and followed by The Trade Desk, Xandr, and Epsilon.

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