IDC - Criteo #1 independent AdTech 2019 - socmed

On the 27th July 2020, Karsten Weide (@KarstenW) Program Vice President, Media & Entertainment at IDC published an updated market share analysis report titled Worldwide Digital Advertising Software Market Shares, 2019: Ongoing Merger and Acquisition Activity, Fragmentation Remains (paywall, reference #US45379720).

Criteo remains the #1 independent Ad Tech player with 4.9%, after Google and followed by The Trade Desk, Xandr and Adobe.

This is an update from the 2017 shares, with a key taxonomy difference: Google revenues which were previously allocated in the media spend category are now split between media and technology.

Ludovic Leforestier

I am building Criteo's global influencer engagement programme, to combine insights from top influencers with our thought leadership on commerce marketing. I'm passionate about technology, analyst and influencer relations and means to deliver content in an attention economy. I also volunteer as a Board Member at the IIAR (Institute of Industry Analyst Relations).

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