Achieving real growth for your business used to mean adding more tools, more channels, and more time spent managing campaigns. But that approach is starting to break.
Because shoppers have started to move across sites, platforms, and devices at a rapidly expanding pace their path to conversion has become less clear. Adding more channels and platforms to keep up with them has also fragmented a brand’s ability to track and manage their all of their advertising efforts in one clear place. At the same time, marketers are expected to drive results faster, often with smaller teams and less room for trial and error.
The need arose for one cross-channel, full-funnel solution built to help anyone break away from these limitations and problems.
Today, we’re proud to announce that Criteo has expanded with Criteo GO, a fully self-service platform purpose-built for small and mid-sized businesses and growth-stage brands that want to launch and scale performance advertising without added complexity.
A simpler way to launch and scale performance
With Criteo GO, advertisers can create an account, set up billing, and launch campaigns in as few as five clicks. With GO, we’ve removed the friction that slows teams down and make it easier to get campaigns live and performing.
The new platform removes the heaving lifting by helping you create campaigns that run across display, video, native, and social in a single environment, with budgets dynamically allocated based on performance. Instead of managing each channel separately, advertisers can focus on outcomes while GO continuously optimizes delivery.
Built-in generative AI tools also make production of your advertising assets easier, too. Ads can be created and adapted automatically, including video, helping you maintain consistent messaging across formats without extra work.
Designed for how modern marketing actually works
The pressure on brands, small businesses, and performance teams has also changed. It is no longer just about launching campaigns. It is about doing it quickly, reaching the right audience, and proving results across the full shopper journey on web, apps, and social channels.
Criteo GO is designed to support that shift.
Powered by commerce data and AI, GO helps brands engage high-intent shoppers wherever they discover and shop online. It brings together signals from billions of product interactions and transactions to improve targeting, bidding, and creative decisions in real time.
The result is a platform that does not just automate tasks. It helps guide campaigns toward better outcomes from the start.
This approach is already delivering results. Campaigns that include social activation have shown more than 20% higher return on ad spend compared to more traditional setups. That kind of performance is helping advertisers scale investment while reducing churn.
Built for speed without adding complexity
For growing brands, speed matters. But speed without control or clarity does not help.
Criteo GO balances both.
Advertisers define their goal and budget, then launch. From there, campaigns are automatically configured and continuously optimized to improve performance. Reporting is unified across channels, making it easier to understand what’s working and where to scale.
An important step forward is the introduction of Criteo GO’s Onboarding Agent. This capability forecasts results and automatically configures key campaign parameters, guiding advertisers from setup through launch with greater confidence.
It’s all part of a broader move toward a more intelligent, AI-driven platform that simplifies decisions while improving outcomes.
Expanding access to performance that scales
Criteo GO is now available with self-service capabilities in the United States and the United Kingdom, with additional markets to follow.
This expansion reflects a clear direction. Performance advertising should not require complex setups, fragmented tools, or constant manual adjustments. It should be accessible, efficient, and built to scale for all businesses, no matter their size.
Criteo GO brings that approach into a single platform. One that helps growing brands move faster, reach the right shoppers, and turn more opportunities into results. Get started with Criteo GO today.
