Industry Reports

Digital Marketers

April 23, 2019

[ANALYST REPORT] IDC: Criteo Positions Itself as a Platform – Goes Up-Funnel, Doubles Down On Retail Solutions

Industry analyst Karsten Weide, Program VP, Media and Entertainment at IDC (@KarstenW), dissected a recent industry analyst briefing with Criteo CEO JB Rudelle into an IDC Link: Criteo Positions Itself As Platform – Goes Up-Funnel, Doubles Down On Retail Solutions (10th May 2019, #lcUS45068519).

He goes through Criteo’s positioning as the leading advertising platform for the open internet, and our move to expand beyond direct response marketing (retargeting) into brand awareness and retail media.

See also our blog post on this report.


Selected insights from top industry watchers on the industry and Criteo. The opinions expressed by these independent industry analysts may differ from Criteo’s position and investor guidance. Criteo has secured distribution rights for the reports below. However, copyright and IP remains with the analyst firms. Citation usually requires express prior approval from these analyst firms.

For More Information Contact: Ludovic Leforestier, Criteo Influencer Relations,