Digital Marketers

November 28, 2018 11:30 am EST

Future Trends for the Ad-Tech Market

Share this

IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.

In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.

  • How will the independent vendor landscape hold their own (or not) against the duopoly?
  • What are the main drivers shaping true performance in advertising today?
  • Is data seriously the new black, and what’s around the river bend?

Join us Wednesday, November 28, 11:30am EST to hear Karsten Weide’s thoughts on ad tech growth, the fragmented market, the duopoly vs. independents, and what the future might look like.