Digital Marketers

November 28, 2018 11:30 am EST

Future Trends for the Ad-Tech Market

IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.

In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.

  • How will the independent vendor landscape hold their own (or not) against the duopoly?
  • What are the main drivers shaping true performance in advertising today?
  • Is data seriously the new black, and what’s around the river bend?

Join us to hear Karsten Weide’s thoughts on ad tech growth, the fragmented market, the duopoly vs. independents, and what the future might look like.