IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.
In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.
Join us Wednesday, November 28, 11:30am EST to hear Karsten Weide’s thoughts on ad tech growth, the fragmented market, the duopoly vs. independents, and what the future might look like.
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