In Criteo’s Global Commerce Review, we look at the holiday shopping data from Q4 2017 and compare it to Q4 2016. We researched the shopper journey across apps, desktops and mobile, and more across 10+ major regions.
Criteo’s Head of Research, Gilles Giudicelli, presents the findings of the Global Commerce Review and breaks down exactly what they mean for commerce marketing strategies.
Watch “Mobile Commerce & Omnichannel Sales in 2018” to learn:
How shopper journeys can predict the value of a shopper
Why apps should be the foundation for your mobile commerce strategy
How to follow Criteo’s Commerce Marketing Methodology to create an amazing experience for each web and retail visitor