‘Why We Buy’ Webinar Series
In this three-part webinar series, Criteo will talk through our exclusive research about what makes consumers loyal, why they try new brands, and the top channels for discovery. We’ll also discuss the purchase funnel and how marketers can build effective awareness and consideration campaigns.
Part 1: Why Your Loyal Customers Leave & How to Fix It
In our latest study, we surveyed 1,000 consumers from the US about why they buy what they buy—how they find brands, why they choose them, and what makes them stay loyal. Our findings offer a fresh perspective on what it takes to connect with audiences and build lasting customer relationships.
- What channels consumers use to discover new brands
- What makes consumers loyal in the long run
- How to build a loyalty strategy for the connected customer
Part 3: How to Get Distracted Consumers to Pay Attention
Reaching new customers is hard enough. But getting them to actually go to your website and consider buying a product is even harder. Join us to learn more findings from our marketer survey of how to run successful consideration campaigns. Save Your Seat>
Part 2: Are You Doing Brand Awareness Right?
In our new survey “Why We Buy: Awareness in the Age of the Connected Consumer,” we asked 300 marketers how they think about brand awareness today. Register to learn their most effective channels and biggest challenges, and how to run a successful awareness campaign and move shoppers through the purchase funnel. Watch Now>