Dynamic Retargeting

Increase conversions by bringing visitors back to your site.

Re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best media owners, and designed for measurable performance.

How it Works

How Criteo Dynamic Retargeting works for you.

Generate more sales, profitably

Deliver the right ad at the right moment in the shopper journey. A lightweight tag on your site lets our commerce AI read engagement signals and power product recommendations product recommendations in your ads.

Engage shoppers with premium media owners

Gain access to the best ad inventory available. With thousands of the world’s top media owners in our open network, you get better placements across leading sites.

Bring shoppers back to buy

Drive more sales from visitors who leave your website without making a purchase. Personalized offers, delivered at just the right time and in the right format, can bring this pool of shoppers back.

Maximize your budget

Set bids based on each shopper’s worth to you. Predictive bidding technology accurately forecasts each shopper’s engagement, conversion, and basket value to make the most of every penny.

What We Offer

Jumpstart conversions across all channels.

Drive sales or signups for a positive return on ad spend (ROAS) with Criteo Dynamic Retargeting.

Retarget shoppers with personal video ads

Reach shoppers at scale with engaging video ads, generated on-demand to showcase your products across the web.

Grow your customer base

Get maximum reach and premium visibility across web, mobile, and social, and across video and display inventory, through our direct relationships with thousands of media owners.

Continuously optimize with machine learning

Our machine-learning technology works continuously to improve every campaign’s performance.

Connect with shoppers across screens

Seamlessly connect with every shopper across devices, apps, and the web through insights from our pooled data and the 720m active users we see each day.

Help shoppers find products they haven't seen yet

The item that’s purchased is often not what a shopper started out looking for. Our commerce AI predicts products of interest and shows shoppers things they might love.

Tailor messages to be the most relevant

Leverage our machine learning to personalize every element of your ads and craft experiences that convert more shoppers into buyers. DCO+ helps you deliver on-brand creative that drives performance.

Consumer Goods

“We’re focused on maximizing the bottom of the funnel and the people that know us. Through the help of Criteo, we’re retargeting those consumers to make sure that we’re top of mind. The next iteration of that is prospecting, to grow digitally and widen our reach, beyond our current brand loyalists.”

–Andy Denton, eCommerce Strategy & Optimization, Le Creuset

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.