TechCrunch highlights Criteo as a leading competitor in the ad tech industry, noting the company is poised for growth and worthy of investment.
Criteo's Harris Bernstein shares a contributed article about how millennials are contributing to the rise of mobile within the fashion e-commerce industry.
Criteo, the performance-marketing technology company, has announced that it has appointed Elie Kanaan as its Executive Vice President of Marketing. At Criteo, Kanaan will head the marketing and communications and product marketing initiatives. Kanaan is equipped with more than 25 years of experience in marketing and technology.
As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge. This early movement is also putting the season on pace to have the highest ecommerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and ecommerce trends that retailers are urged to leverage in the upcoming months.
In just two years, nearly half of all ecommerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work.
“We’d been talking to HookLogic for almost two years looking for potential linkups, and it just became clear there’d be more value if we worked directly together than if we just structured a partnership,” Eric Eichmann told AdExchanger after the deal was announced.
France-based adtech outfit Criteo has inked an agreement to acquire advertising exchange HookLogic for a publicly undisclosed fee, a deal announced within 24 hours of SalesForce's purchase of Krux.
HookLogic, a startup that helps consumer brands place ads on ecommerce sites, has agreed to sell for $250 million to publicly traded ad-tech firm Criteo.
Advertising technology vendor Criteo S.A. is looking to broaden the services it offers retailers and other advertisers by buying HookLogic Inc., a vendor whose technology places targeted ads on the websites of such retailers as Wal-Mart Stores Inc. and Target Corp.
For the first time, mobile apps saw higher order values than desktop and mobile Web, with an average of $127 spent in-app versus $100 on desktop and $91 on the mobile Web, according to Criteo's State of Mobile Commerce report.
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