As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.
New York – September 13, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced the analysis of its H1 2016 State of Mobile Commerce Report, which reveals insights into consumer shopping habits and forecasts predictions for mobile commerce across the globe.
Internet marketing services company Criteo surveyed 1,536 US digital buyers ages 18 and older who had bought apparel online. Nearly nine in 10 respondents said they had used a desktop device to purchase apparel in the past 12 months. And more than six in 10 used mobile devices—including smartphones and tablets—to purchase apparel. Clearly desktop is still the dominant device used for many, but mobile follows not too far behind.
A new report by digital advertising company Criteo has discovered a unique and growing group of shoppers. The smartphonista is a fashion shopper who makes her purchases on a smartphone. They account for seven out of 10 mobile sales and dominate the demographics for tomorrow’s fashion shoppers.
If you asked anyone in ad tech to name the star-performer of the sector, most people would point to Criteo.
NEW YORK - August 3, 2016 - Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced financial results for the second quarter ended June 30, 2016.
French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time.
Singapore – 1 August 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today officially announced the appointment of Yvonne Chang as Executive Managing Director of Asia-Pacific (APAC), to lead the company’s fastest-growing region globally.
New York – 26 July 2016 – On June 13th, Criteo (NASDAQ: CRTO), filed a complaint for damages and injunctive relief against Steelhouse in the Central District of California, followed on July 1st, by a motion for preliminary injunction. In its complaint, Criteo alleges that Steelhouse perpetrated a counterfeit click fraud scheme in its business operations, and false and misleading advertising related to such conduct.
Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq [IRDX VPOQ] finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month. The amount of time users are spending on retailer apps is also on the up. According to the research, the amount of times shoppers are visiting desktop websites and apps is increasing by 2% and 7% month-on-month respectively. The monthly amount of times shoppers interact with mobile websites has remained static.